13 Creative Digital Marketing Ideas For Small Local Businesses in Kenya

Are you looking for some new digital marketing ideas to promote your local business in Kenya? If yes, then you should definitely check out these 13 creative digital  marketing ideas.

Digital marketing is becoming increasingly important for businesses across the globe. The Internet has become a powerful tool for companies to reach customers directly. In fact, according to a recent report from Google, over 80% of consumers prefer to shop locally.

With the rise of social media platforms like Facebook and Instagram, local businesses now have a great opportunity to connect with their target audience. These platforms allow businesses to create unique campaigns that target specific groups. Check out below these 13 creative digital  marketing ideas for your local small business in Kenya;

1. Create an online store:

If you want to attract more people to your business, then it’s time to open up an e-commerce website. You can use Shopify or Woo Commerce to do this. Both are easy to set up and will help you build a strong customer base.

2. Host events:

Do you know how many people visit your town each year? How about all those tourists who come in during the summer months? This is why hosting events is so important. It allows you to get your name out there and show off what makes your city special.

3. Use social media:

Social media is one of the best ways to market your business. Not only does it provide free advertising but also helps you interact with potential clients. There are many different platforms available such as Twitter, LinkedIn, and YouTube.

4. Get involved in community activities:

Are you passionate about anything? Do you love volunteering at local schools or helping out at charity events? Why not share your skills by getting involved in community projects?

5. Start a blog:

Blogs are a great way to showcase your expertise. They can be used to write articles on topics related to your field. Blogging can also be used to highlight your products and services.

6. Promote local businesses:

It may seem obvious, but promoting local businesses is very important. When someone visits your area, they want to see familiar faces. By promoting local businesses, you are giving them a reason to return again and again.

7. Set up a booth:

A booth is a great way to increase brand awareness. It gives you the chance to meet new people and talk to existing ones. A well-designed booth will make visitors feel comfortable and welcome.

8. Offer discounts:

Offering discounts is another effective way to encourage people to buy from you. People often don’t think twice when they receive a discount.

9. Make videos:

Videos can be used to promote any type of business. They are perfect for showcasing your company culture and providing information to potential clients.

10. Run contests:

Contests are a fun way to engage with your audience. Everyone loves entering competitions and winning prizes. Running a contest can lead to increased traffic and sales.

11. Collaborate With A Local Influencer

Influencers are individuals with large followings. They can be bloggers, vloggers, artists, musicians, etc. If you collaborate with influencers, you can gain exposure while building relationships with other businesses.

The key is finding the right influencer. Look for someone who has similar values to yours and is interested in working with local businesses.

You should ask yourself questions before approaching an influencer. What would I need to work together? Would we have something in common? Can we create content that aligns with our goals?

Once you find the right influencer, reach out and let them know about your project. Be sure to include links to your website, social media pages, and product catalog.

12.Take Care Of All The Reviews

Reviews play a huge role in determining whether or not a customer purchases from you. You can easily collect reviews through online review sites like Google My Business.

However, if you aren’t careful, negative reviews could damage your reputation. Take time to respond to all reviews. Thank customers for leaving feedback and addressing their concerns. This shows you care about your customers and will help improve your overall rating.

If possible, try to resolve issues before they become public. Responding quickly can prevent negative comments from becoming viral.

If you do get a bad review, it’s best to address it directly rather than ignore it. Customers appreciate honesty.

13.Create An Email List

Email marketing is one of the most powerful tools available. It allows you to stay connected with your current customers and attract new ones.

When you send emails, you can use a variety of different strategies. For example, you can advertise special offers, announce upcoming events, or provide useful tips.

An email list is essential for any business because it lets you target specific groups of customers based on demographics.

For instance, you might want to send emails to women over 40 years old. Or maybe you want to send emails to men between 25 and 35 years old. You can also segment your list by location, gender, age, income level, interests, and more.