The 16 Best Marketing Strategies for Small Businesses in Kenya

Are you looking for ways to improve your marketing strategy? If yes, then you should read this article. This post contains some of the best Marketing strategies for small business in Kenya.

Marketing strategies are essential to every business. They are the key to success or failure. In order to succeed, you need to be able to identify the right audience, create a message that resonates with them, and deliver it effectively.

Here are the top 16 marketing strategies for small business that you can implement today.

1. Create an Effective Website

Your website is one of the most important tools in your arsenal. It’s where people go when they want to learn more about your company. Your site needs to have all the features that potential customers expect from a modern web page. You also need to make sure that it has a mobile-friendly design.

2. Make Social Media Part Of Your Strategy

Social media is another great way to reach out to your target market. There are many different platforms available, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, YouTube, Snapchat, and others. Each platform offers its own unique set of benefits, so choose the ones that best fit your brand.

3. Start A Blog

A blog is a great way to share valuable content with your target market. It allows you to connect with your audience on a personal level. You can use it as a way to educate your readers, provide helpful tips, or even sell products.

4. Use Email Marketing To Reach Customers

Email marketing is still one of the best ways to communicate with your customer base. Many people prefer email because it’s fast, convenient, and easy to send messages to multiple recipients at once.

5. Promote Your Company On Local Search Engines

Local search engines like Yelp and Foursquare allow businesses to promote themselves locally. These sites are especially effective if you have a physical location. When someone searches for local businesses online, these websites show up in their results.

6. Get Creative With Online Advertising

Advertising isn’t just limited to traditional print ads. Today, there are numerous options for reaching your target market online. For example, you can advertise on social media, pay-per-click advertising, and display advertising.

7. Pay Attention To The Latest Trends

If you aren’t keeping up with what’s going on in the world of marketing, you could miss out on opportunities. New technologies, new trends, and new methods of communication are constantly emerging.

8. Don’t Forget About Offline Marketing

Offline marketing includes things like flyers, brochures, direct mailers, and other forms of advertising that don’t involve the Internet. While digital marketing is becoming increasingly popular, offline marketing is still very relevant.

9. Focus On Customer Service

Customers often judge companies based on how well they treat their clients. If you want to build trust with your customers, focus on providing excellent service. This will help you earn repeat business and referrals.

10. Be Consistent And Trackable

Consistency is key. If you want to see results, you need to stick with a marketing strategy over time. You should track everything you do to measure your progress.

11. Create An Effective Website Design

Your website is an extension of your brand. As such, it needs to be designed effectively. In addition to being visually appealing, your website needs to be user-friendly and mobile responsive

12. Make Sure Your Content Is Relevant

Content marketing is all about creating useful information that your target market finds interesting. Whether you’re writing articles, posting videos, or blogging, make sure your content is always relevant.

13. Establish Relationships With Influencers

Influencer marketing involves partnering with bloggers, vloggers, and other individuals who have large followings. By sharing useful information about your company, you can attract influencers to post links back to your site.

14. Leverage Social Media To Grow Your Brand

Social media platforms like Facebook, Twitter, Instagram, and LinkedIn are extremely powerful tools for promoting your business. They allow you to create engaging posts, connect with potential customers, and grow your audience.

15. Use Video Marketing To Stand Out From The Crowd

Video has become an incredibly popular form of internet marketing. According to HubSpot, video marketing generates more leads than any other type of content.

16. Offer A Free Trial Or Discount

Offering a free trial or discount is another way to encourage people to visit your website. It also gives them something to talk about with friends and family.