Marketing Strategies for Small Business Sales Growth in Kenya
There are countless marketing strategies a business can use, but not all are small budget friendly. Here are 5 low budget marketing strategies for small business sales growth in Kenya
The 5 Best Marketing Strategies For Small Business Sales Growth in Kenya
The most common question entrepreneurs ask me, is “how can I improve my marketing with no or little money?’ That’s literally the million-dollar question! So I sat down and hammered out my 5 best ideas. Skim them or read them in detail, but whatever you do make sure you go through the list. Just one of these ideas may trigger a marketing opportunity that you never considered before. It only takes ONE good idea, well implemented, to launch you to greater heights. I’m betting you’ll find at least one in the batches below.
Social Media Marketing Strategies For Business Sales Growth
Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. It’s about building relationships and networking, not selling, although that does come as a result.
Get Out of The Store Business owners with a brick and mortar store need to reach out to a bigger audience online. Social media isn’t new. People have always gathered to talk about business, life and community events. Social media is about doing that online. Establishing a presence on the Internet even if you have a physical store, is critical. Create an interactive, regularly updated site or blog, or by build informative yet informal profiles on social networking sites like Facebook or Twitter. Being active on social media sites will not only increase brand awareness, it’ll also boost your company’s rank on search engines, and prove that you’re a business that is in sync with the times.
Share Your Expertise Freely Let the public know what you’re an expert at and use that to boost your credibility and value. Publish tips, share your expertise through public speaking, even try pitching the media… make it super easy for people to associate you and your business with excellence and expertise in your field.
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Many communities now have online forums/bulletin boards that offer varying levels of paid memberships. Purchase a membership that allows you to advertise your business and USE IT. Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. Just remember not to get caught up in community drama as every post represents you and your business!
Content Marketing Strategies
Content is any articles, information, video, infographics or stuff people can read, watch or look at that tells them something they didn’t know already about your product or service. If you can consistently amaze and thrill readers with new content and new information or entertainment about your product or services, you’ll grow quickly!
Great Relevant Content.
We all know content rules, but what kind of content should you use? Simple. Relevant and related content the reader can use. Lots of people have the relevant content part down, but also create content areas, not just content. These areas should be able to (1) attract users and (2) position you and your business as an expert in those areas. For instance, if you’re selling hunting knives, create a content area on how to sharpen knives, or how to skin certain kinds of animals, or how to filet a fish. The content area should utilize your product if possible, but mostly it should have related content that attracts knife owners to your site.
Memorable Stories- A convincing (and free) marketing strategy you can use to sell your service or product is by telling true, credible stories (hopefully that include awesome facts and incidents involving your product)—give specific and practical examples of what you have accomplished for clients. Use real-life examples of projects you completed, specific problems you solved or successes you achieved. If you’re a new entrepreneur, create a realistic scenario about how you would help your ideal client overcome a typical challenge. Relate your story through articles, blog posts, public speaking or by publishing a special report.
Web Branding Marketing Strategies For Business Growth
A web presence is more than just having a website. Heck, even the animals at the local animal shelter have websites, some of them better than mine! A web presence is how people find you as well as what they find. To get found in good ways, like winning awards etc. is better than getting found because you have a booking photo or mug shot. To get found for the good stuff, do this:
Keywords Statistically, 3-out-of-4 Internet users live in Nairobi, making exposure on the web critical. Even with all the changes to Google and to search algorithms, having a website that is keyword optimized is critical. You need to be SEO optimized for what your small business does and where you are located. Your website works as an online brochure as well as a “24 hours a day” sales person for your services and products, so make it work efficiently.
PR Marketing Strategies
Blog, blog, blog and blog some more. PR is all about getting your business in front of people’s eyeballs. Keeping your own blog updated, and writing guest blogs for other well-known or popular bloggers in exchange for a credit and blog link, or a reciprocal post is a major part of getting publicity. You can also:
Make Reporters’ Jobs Easier Instead of always pitching reports with story ideas, schedule a coffee or lunch meeting with the local (relevant) beat reporters in your market. Start the conversation by asking, “How might I be able to make your job easier.” When reporters know you’re out to genuinely make their lives easier without trying to sell them your story, you become a valuable resource, not a pain in the neck.
Local Charities
There are hundreds of charities you can help, but you’re better off picking one or two charity organizations or causes and only donating to them for the year. You’ll be able to do more and give more that way. That will make you more visible plus, the organization will get to know you and who you are. When you’re highly visible in one or two organizations, it’s easier to say “No,” politely, firmly and credibly to the twenty others who also want your attention, but who aren’t in your target market.
Mandatory Reading!
The foundation of marketing is being different. Be different enough that prospects, customers and the world takes notice. If there is one book that I can recommend on this subject, I strong suggest you read Purple Cow by Seth Godin. It is mandatory reading for every entrepreneur and every marketer.
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