Category: Website Development

How to Choose the Best Email Hosting Providers for Your Business in Kenya

Discover the best email hosting providers in Kenya for your business with our comprehensive guide. Compare features, pricing, security and support. Get expert help now on +254725689112

 

Email hosting is an essential aspect of running a business in Kenya. It is the backbone of communication between employees, customers, and other stakeholders. Choosing the right email hosting provider for your business is crucial for maintaining your online reputation and ensuring that your communication runs smoothly.

When looking for an email hosting providers in Kenya, there are several factors to consider to ensure that you choose the best one for your business.

These include:

  1. Reliability: The email hosting provider you choose should be reliable and have a high uptime. This means that your emails should be delivered and received quickly, and your inbox should be accessible at all times.
  2. Security: Email hosting providers in Kenya should have robust security measures in place to protect your business from cyber threats such as hacking and phishing. This includes encryption of your email data, spam filters, and two-factor authentication.
  3. Scalability: As your business grows, your email hosting needs may change. Choose an email hosting provider that offers scalability options to meet the changing needs of your business.
  4. Support: An email hosting provider should offer round-the-clock customer support to help you with any issues that may arise. They should be able to assist you with setup, configuration, and troubleshooting.
  5. Price: Price is an important factor to consider when choosing an email hosting provider. Look for a provider that offers competitive pricing and value for money.
  6. Additional Feature: Some email hosting providers in Kenya offer additional features such as calendaring, contact management and document storage that can enhance productivity and collaboration.

It is also important to check the features offered by different providers and compare them. Some providers may offer more features than others. Additionally, ensure that the provider you choose is fully compliant with the data protection regulations in Kenya.

Once you have narrowed down your options and selected a provider, it’s important to test the service before committing to a long-term contract. Sign up for a trial account and test the service for a few days to ensure that it meets your needs.

In conclusion, choosing the right email hosting provider for your business in Kenya is crucial for maintaining your online reputation and ensuring that your communication runs smoothly. By taking the time to research and compare different options, you can select a provider that meets the specific needs of your business.

For expert website development & business email hosting call us today on +254725689112 and let us help you select the right email hosting provider for your business in Kenya.

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Mr Frederick January 11, 2023 0 Comments

10 Interior design Marketing Strategies in Kenya for Online Business Growth

 

10 Interior design Marketing Strategies in Kenya for Online Business Growth; Learn today how to attract new clients to your interior design business in Kenya.

 

Are you looking for ways on how to grow your interior design business from online? In this article we look at 10 Interior design  marketing Strategies in Kenya for Online Business Growth.

Here are 10 Interior design Marketing Strategies in Kenya for Online Business Growth

 

  1. Start building a brand

First, it’s pivotal to pick a company name that you can build a brand around. Make sure it is not too like other interior designers in Kenya

When most people think about “branding”, they think about designing a logo, developing a slogan, and printing business cards. While those decisions are important, that’s just one part of the equation. When it comes to building a brand, differentiation is key. What will set your business apart from the rest? Do you offer a satisfaction guarantee? Are you the most affordable interior designer in Kenya? Does your company offer unparalleled customer service? Find what makes you special and communicate that to your customers.

 

2. Build yourself a website

Having a business website is no longer optional. Every interior designer in Kenya should be working to build up their web presence. Your company’s website acts like a digital storefront that’s open 24 hours a day, 7 days a week. Building a website is not nearly as difficult as it used to be! It’s also become much more affordable. If you have some basic tech skills, you might even be able to build the site on your own. Hosting should only cost a few dollars per month or year. Many hosting companies offer discounts if you are willing to pay for the entire year ahead of time.

A well-designed website makes a lasting first impression! If you are a designer, take this opportunity to show off your design skills. The homepage should look clean and polished. Most of all, it should reflect your design aesthetic.

While it’s important for your website to look good, it also must work! Do the site load quickly? Is it easy to navigate to the most important pages? Is your phone number being a highly visible location? Finally, it’s important to make sure your interior design website is “responsive” or “mobile-friendly”. This means that it looks great on mobile phones, tablets, laptops, and desktop computers. The text should be readable on every screen. This is how you can market your interior business online in Kenya for free from your website.

 

Looking to develop a modern & mobile friendly interior designer in Kenya business website? Contact us today to get started

 

3. Claim your local listings

Are your potential customers able to find your business online? Digital marketing is mostly about “getting found”. Joining online directories and claiming your profile on review websites is one of the best ways to do this. Google My Business, Bing places, and yellow pages Kenya are great places to get additional visibility for your business online. If your company is not represented on these websites, you might be losing business to a competitor! This is how to attract new clients to your interior design business in Kenya through local SEO marketing approach.

Are interested in boosting the local visibility of your interior design business in Kenya? Contact us today on +25725689112 to get started

 

4. Find your niche

Interior design is very personal. While it’s possible to be versatile, it’s not realistic to think your design style and approach will mesh with every client. Is your style more modern or more traditional? Do you like clean lines or rustic accents?

At this time, it can also be helpful to develop a profile of your ideal client. Who do you like to work with? What types of jobs are most interesting to you? Do you prefer residential or commercial work?

 

5. Get more online reviews

More and more people are relying on third-party review websites (Google my Business Listings, Facebook) to find local interior designers in Kenya. If you do not have any online reviews for your business, you are already missing out!

Companies with high ratings and positive reviews tend to get the most exposure on these websites! This can mean more eyes on your work, additional visits of your website, and more calls to your work phone. Wouldn’t that be nice? If you are not sure how to get more online reviews, you may want to consider using an online reputation management tool to simplify the process.

As reviews come in, make sure to read them! This feedback can help you grow your business and learn from your mistakes. Unfortunately, you may get a negative review from time to time. Don’t panic! If you choose to respond, do so respectfully and politely. If possible, do your best to rectify the situation. In the meantime, encourage your happy clients to leave positive reviews.

 

Are interested in growing online positive reviews of your interior design business in Kenya? Contact us today on +25725689112 to get started

 

6. Hire a professional photographer

Anybody can say that they do great design work, but not everyone can prove it. That’s why it is important to show potential clients what you can do! Hiring a professional photographer in Kenya to take pictures of your work is a great investment for any interior design company in Kenya. If you are trying to attract a high-end clientele, blurry pictures from your phone’s camera are not going to cut it.

Before beginning a job, make sure to take a few pictures yourself of the existing space. Hire the professional to take the “after” pictures. Showing the before-and-after pictures side-by-side is a great way to win over potential clients. Show people what you can do.

7. Use social media to build an audience

Is your business on Facebook or Twitter? Are you active on Pinterest or Instagram? If you are not familiar with social media at all, it can be difficult to know where to begin. You can start by creating an account on just one of these platforms. Your first “followers” will likely be your family members, friends, neighbors, and past customers. By posting pictures and sharing helpful design advice on a regular basis, you will start to see your audience grow!

While social media can be an important marketing strategy for some companies, it may not work for everyone. It can also take a lot of time to create good content and monitor these accounts. If you feel that you are not getting a good return on investment, your time may be better spent elsewhere.

 

 

8. Run a pay-per-click advertising campaign

Pay-per-click (or PPC) ads appear at the top and bottom of almost every search engine results page. When someone does a Google, Bing, or yahoo to search for ” interior designers in Kenya”, your ad could appear at the top of the page. You are charged when someone clicks on your ad (hence the name “pay per click”). This is an effective method of getting targeted traffic to your website.

While there are no guarantees, pay per click is a reliable marketing channel for many interior designers in Kenya. If you have some basic tech skills, you can probably set up your first campaign on your own.

It’s important to set a realistic budget and monitor your campaign regularly. If this feels overwhelming to you, you can outsource this work. Hiring a PPC agency to help you out is another good option! Call us today for your 1st PPC Campaign

 

9. Simplify your life with software

It’s hard to be successful if you are not organized. If you need help running your business more efficiently, there are some interior design software options that may be of interest to you. This software can be used to track your time, manage projects, schedule appointments, prepare invoices, and monitor spending – all in one place. While there are many software options to choose from, we recommend finding one that is built with interior designers in mind.

 

10. Start a blog and post regularly

Blogging is one way to stand out from other local designers and get additional traffic to your website. Writing blogs can help to improve the search engine optimization (or SEO) of your website.

It also gives you an opportunity to share your knowledge and demonstrate your expertise to potential customers and referral sources. Don’t be afraid to show off a little bit. Every time you publish a new post, make sure to share it on social media or put a link to the content in your email newsletter.

If you are unsure what to write about, we have a few ideas to get you started. Here are a few interior design blog topic ideas:

– Write about your design aesthetic and style

– Describe your pricing methodology

– Share helpful design advice, how-to guides, and DIY tips

– Document all the details of a past job (include before and after pictures)

– Answer a common question that you get from clients all the time

 

 

 

Why iHub Digital PLC For Expert Interior Design Marketing Strategies in Kenya?

iHub Digital PLC is the premier digital marketing agency for car dealerships in Kenya. We’ve been providing our services for over 10 years across Kenya, Uganda, and Tanzania. In addition to our website development, PPC, and SEO services, we also provide social media marketing, telemarketing services, direct mail solutions, graphics design and more.

 

We’re a full-service marketing agency and our top three goals for all our clients are to increase sales, increase market share, and increase customer retention.

Customer retention is an essential element to a car dealership’s success as the cost of acquiring a new customer is five times that when compared to retaining an existing one.

Our marketing strategies for Interior designers in Kenya is a detailed and intimate approach because you’re more than just a client to us. You’re a partner. We’ll treat you with the same care and respect whether you have one location or 10.

 

Get in touch with us today to see how we can help uncover potential missed opportunities and highlight how our services can help increase sales.

 

 

 

 

 

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Mr Frederick January 6, 2022 0 Comments

Latest Marketing Trends to watch in 2023 For the Hospitals in Kenya

 

Learn today on 12 effective strategies for marketing hospitals in Kenya which forms a great investment for doctors & healthcare experts.

Healthcare patients in Kenya of late have more options than ever before. With so much information available online, these patients no longer feel the need to visit the closest hospital, a medical practice nearest to their location, or even healthcare practices with multiple locations in the community.

That’s why it’s so important to have the most effective strategies for marketing hospitals in Kenya to reach new and returning patients in your area at the right moment.

 

The need to adopt the appropriate and the most effective strategies for marketing hospitals in Kenya forms a great investment for doctorshealthcare networks, and healthcare marketing professionals in Kenya.

 

To help you along, here are 10 Marketing Strategies for Hospitals in Kenya for 2023:

 

1. Use consistent Hospital branding

 

You might feel confident your expertise sets you apart from other healthcare providersdoctor practices or hospitals. But let’s face it–to a patient, one white coat looks just like the next, and consumers famously are unwilling to buy a product or service from someone they don’t know or trust.

When you build a strong and recognizable brand and promote awareness of your brand, you go a long way towards bringing down your overall cost-per-acquisition.

You need to first figure out what your brand is all about. What’s unique about your healthcare network, hospital, or medical practice? Is it the way you treat patients? Your family-friendly office? A spa-like environment? There is at least one thing that makes your medical teams unique, and that’s what helps patients remember your healthcare organization’s name.

Promoting any awards for sort of achievement is one great way of building trust in your brand when you’re essentially asking consumers to trust you with their health.

It may take time to figure out what works for your brand. But eventually, your healthcare marketing strategy comes together smoothly because you learn how best to represent your brand with any marketing materials.

2. Evaluate the online patient experience of your hospital

 

A decade ago, simply having a website was enough to impress prospective patients and help them find your healthcare brand identity. But now, a website is healthcare’s new front door. It’s the first thing patients often see, and if it’s not optimized for user experience, it may also be the last time a person considers your hospital or healthcare practices.

Put yourself in a patient’s shoes. If someone were to land on any page of your site, would they know your practice’s location, or your medical practices in multiple locations, and primary services in about 5-10 seconds? Would they be able to contact the right person quickly? Do the imagery and wording represent your healthcare clinic’s, or practice’s, average patient?

User experience is an important consideration in website design. But sometimes, designers are so focused on making the website look good, they forget to focus on the patient experience. We often find that websites need to be completely redone. However, it might help to make small changes, like positioning the “Contact Us” form higher up on the page.

Patient experience also means taking note of how patients typically begin engaging with you, which could include channels such as your website-a third-party listing service, online ads, etc. Consumers these days want to interact with you on their own terms, and your healthcare marketing strategy needs to account for the different ways people can connect with your business.

Examine the path consumers take after first engaging with your health system, whether they end up calling you or signing a form or not. Mapping your patients’ journey can give you a better understanding of what consumers are looking for and what can trigger a conversion.

3. Build a responsive hospital website

 

A responsive website is one that automatically adjusts to the size of a screen, so the experience is the same whether the site is accessed on a computer, tablet, your phone, or any mobile device. It’s the norm [FYI: Google has committed to a mobile-first index all websites, including Healthcare websites, since September 2021] in website design today–but more than that, it’s something search engines are looking for when crawling any medical website to determine how and where you’ll rank.

Google cares about the user experience, and it will prioritize competitors who have a site optimized for mobile users. In general, responsive sites work best for the mobile digital healthcare experience. But even if you currently have a responsive site, you should check that both your content and imagery continue to load properly (and promptly!) on mobile devices.

4. Test site speeds

 

Healthcare marketers who study user (that is, prospective patients) behaviors online have proven that patients today are less willing to put up with slow loading times than ever before. It only takes 5 seconds to lose a prospective patient who decides to navigate elsewhere to their healthcare thanks to your slow site.

In fact, it’s another user experience (or patient experience) issue that may cause your medical or healthcare website to fall in the search engine results. You can test your site speed at Google’s Page Speed Insights here. If load times are slow, speak to your web developer about ways to speed it up. And, another hospitals in Kenya Marketing tip, to remember — check the site speeds of your competitors, within your “healthcare neighborhood”, or within you medical services niche.

5.  Optimize for prospective patients search engine results

 

Search engine optimization is one of the most effective strategies for marketing hospitals in Kenya. It helps your hospital to be visible to the top of the search engines. However, it’s a lot more complex than most marketing professionals realize. You cannot simply use the term “healthcare practice” 100 times throughout your website and hope to rank #1 on Google among doctors providing healthcare services in your area.

A large part of SEO involves using the right optimal phrases and keywords so that Google can understand your healthcare organization’s websites and be sure you rank for the proper, relevant, and pertinent healthcare-related search terms (e.g., medical conditions, healthcare professional treatment of any type). But it also means using those terms naturally throughout your content, as Google cares about readability first and foremost. And this is only the beginning of healthcare marketing best practices for SEO, which also include:

  • Having links pointing back to each page on your healthcare website.
  • Gaining backlinks from reputable health sites.
  • Managing your site index or sitemap.
  • Claiming your healthcare website on Google My Business.
  • Submitting your website to Google.

6. Utilize PPC and display ads for Healthcare Marketing

 

Pay-per-click advertisements appear first in search results.

Marketing Hospitals in Kenya

Pay-per-click advertisements appear first in search results.

 

Search Engine Optimization (i.e., “Healthcare SEO) is the organic marketing strategy to earn a healthcare practicehospitals in Kenya greater visibility online. However, even if your site ranks number one for a search term like “dentist in Kenya,” there are still 3 or 4 paid advertisements above that number one search that people will see first.

These are pay-per-click advertisements, paid advertisements that are laser-targeted to appear first for a set of search terms. With pay-per-click advertising (also known as PPC or paid search), you can manage your budget and decide what you’d be willing to spend to keep your site visible at the top of the search engines. Your return on investment is clear and defined with both PPC ads and display ads that appear on the sidebar or top of other websites.

6. Leverage social media (the right way)

 

Too many hospitals and healthcare practices rely on organic social media for a large part of their digital healthcare marketing strategiesOrganic social media means posting photos, updates, events, and more directly to Facebook, Twitter, or YouTube, and it’s a valid strategy to build your brand and let patients know what’s new.

However, it shouldn’t be your only social strategy. Paid advertising on social media is a better way to reach the right people who may be looking for your services—even if you’re not already connected. Let’s face it: few people share posts from local healthcare organizations online unless they are already engaged with that group, or better yet, employed by it.

Paid social media is about more than pressing the “Boost Post” button that appears when you post from your business page. Like PPC or display advertising, it involves strategizing and budgeting to target the audience you want.

7. Ask for reviews from patients

 

Recent reports have shown that patient reviews are at least somewhat important when choosing a physician. Consumers want to see that others like them have had a good experience with you before scheduling a visit, making it critical that you obtain positive reviews from your satisfied patients.

Typically, patients only leave reviews when they are motivated to do so, or if they had an above average (or extremely poor) experience. Unless you ask for reviews of your healthcare services, you miss an opportunity to feature positive feedback from patients who were satisfied with their office visit. This might be difficult for your front office staff to do–and they should not be required to evaluate each patient’s level of satisfaction as they walk out the door.

That’s why we recommend automated reviews as part of strategy in Marketing hospitals in Kenya.

Here’s a brief overview of automated reviews:

  • Patients use a computer or tablet at the office to rate the quality of service they received on a scale of 1-10.
  • High scores automate a follow-up email asking the patient to leave a review on their site. Those positive reviews show up directly on your website and can potentially counteract any negative reviews left elsewhere online.
  • Poor scores allow healthcare practicesor hospital a chance to ask the patient to elaborate and, hopefully, reach out and resolve the issue.

8. Follow up with patient feedback in your marketing efforts

 

You can’t help it when patients have a poor opinion of your practice and leave reviews on outside sites such as Yelp. What you can do, however, is follow up with any patient feedback and show that you are working on the problem. Sites like Yelp allow you to respond to patient feedback directly. With the right follow-up, patients may be motivated to update their review to let others know the problem was resolved in a timely fashion.

Reputation management should be part of any strategy for marketing hospitals in Kenya, but this doesn’t mean you should get defensive about negative reviews. It means upgrading processes and equipment and ensuring the best possible patient experience moving forward based on prior patient feedback.

9. Look into traditional media options

 

Many hospitals in Kenyahealthcare groups, and practices are afraid to invest in external media opportunities: traditional advertising sources like radio, television, billboards, and newspapers. These are a major investment, and you must be careful about where you spend your money to see the best, tangible results.

Having trustworthy healthcare media buyers to make these decisions for you is the best way to make sure your advertisements get seen by the right people at the right time. A billboard in the middle of nowhere does little to bring in patients, but a television advertisement that runs on a channel with demographics that represent your average patient can do wonders for your ROI.

10. Build doctor referrals into your marketing plans

 

How does your practice reach potential refer doctors? If you’re not using a physician liaison, you’re not getting what you need. Too many healthcare practices and medical specialty groups trust the front desk to reach out to doctors who may choose to refer their practice–but the front desk simply does not have the time to commit to this!

Doctor referrals are some of your best organic marketing strategies for bringing in new patients. Your physician liaison should be visiting hospitalslicensed caregivers, and medical practices every day, scheduling lunches with potential referral bases, and keeping in touch with potential sources.

11. Check in with your current patients

 

Though it may not compare to digital advertising, word-of-mouth referrals should always be part of your overall healthcare marketing strategy.

Follow up with patients after an appointment or procedure to see how they’re doing. Ask about your patients’ families or send out birthday cards with a personalized touch.

Send emails and mail reminders for follow-up appointments (in-person or via telemedicine) and do whatever you can to maintain a healthcare relationship. Patients will always appreciate that you took the time and may make a point to recommend your local medical practice to their friends and family.

12.  Become an authority in your specific field of medicine

 

Prospective patients remember you when you establish yourself as an authority in your medical specialty. Your PR (public relations) strategy should involve reaching out to the appropriate media outlet when you have something to share–it’s free advertising for your healthcare brand!

Stay up to date with your specific healthcare industry niche through LinkedIn groups and other online forums. Submit healthcare community press releases from time to time–and consider hiring outside help to boost your visibility.

 

 

 

 

 

 

 

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Mr Frederick January 5, 2022 0 Comments

Latest Marketing Trends to Watch in 2022 For Insurance Companies in Kenya

Looking for the Latest Marketing Strategies for Insurance Companies in Kenya?

Adopting the right marketing strategies for insurance companies in Kenya can mean the difference between a struggle to find the proper leads and having a consistently growing and thriving business premiums.

There are more than a few marketing strategies for insurance companies in Kenya that you can implement that can help your insurance company develop the leads that it needs to continue growing and thriving.

 

Here are 10 Marketing Strategies for Insurance Companies in Kenya for 2022:

1) Ensure Your Website is Modern & Mobile Friendly

Your website is the first thing that most of your audience will see first. If it is a visual wreck or doesn’t respond the way that you mean it to, that could cost you more than a fair share of customers.

There are a few things that you need to do to spruce up your website. The most important is to have your contact information in an easily visible and accessible place. You should never make it difficult for customers to try to contact you.

Making certain your site is fast, clean, and intuitive will go a long way towards drawing in customers to your insurance company website.

2) SEO is Your Friend

SEO is what keeps even the smallest of businesses competitive. Best of all, you don’t have to spend much to have a strong SEO foundation.

Make certain that your images are optimized, that your content is both clean and relevant, and that you develop strong backlinks. These are just a few things that will optimize your website so that you can rank near the top of relevant keyword and location searches.

SEO can keep your insurance business in Kenya relevant in all the right searches.

3) Create a Blog

Remember that content mentioned in the previous section? It is one of the most important aspects of any website. Google is a fan of relevant, informative content because it wants to provide nothing but the most relevant search results.

If your insurance company in Kenya website is informative and answers questions that your target audience wants to know the answer to, that will draw traffic to your website and make it an authority that will draw your target audience in.

Answer questions relevant to the industry, ones that your target audience is asking. This will create consistent traffic to your website.

4) Make it Simple

Here’s one simple truth: insurance is a complicated endeavor to understand. That is why you need to make it easy for your target audience to understand. Create something like an “insurance 101” section or an interactive guide that your audience can reference.

Maybe create a quiz that helps your potential policyholders understand what it is they are looking for in an insurance policy. Things like this will go a long way towards helping your audience have a better understanding of what policies they need and how you can offer it to them.

5) Pay Per Click (PPC) Advertising

While SEO is a fantastic way to keep your website ranking near the top of relevant keyword searches, it isn’t 100% effective, either. Your SEO will only take you so far before you need to investigate other avenues that can be effective to your campaign.

PPC advertising is one of the most common ways to get to the top of relevant search engine queries. This means that your business can be seen first and foremost, putting it right in your target audience’s line of sight.

This can be a hugely beneficial way of marketing to keep your insurance business in Kenya relevant in the eyes of your audience.

6) Video Marketing

Video is one of the largest growing trends in insurance marketing with Kenya consumers watching up to six hours of digital videos each day. This makes for a wonderfully beneficial avenue to reach your target audience and have the greatest impact.

Best of all, creating digital video content is easier than ever before. You can shoot high-quality videos on a smartphone these days and quickly edit it with any number of editing tools. That gives you the ability to create engaging content in a flash unlike ever before.

 

7) Reviews Generation

Reviews are one of the most important features of any effective digital marketing campaign. This is for two reasons. The first is that your reviews establish and create the tone of your business, encompassing its trustworthiness.

The second is that positive reviews tie into your SEO rankings. If your website gets a ton of great reviews, it will only strengthen your website’s SEO, making it more likely to appear near the top of the search rankings.

Reviews can be your business’ best friend if you have an ample amount and know how to properly use them. Check out this awesome review software for your website which can help showcase and generate reviews.

8) Highlight Achievements

This might seem a bit like tooting your own horn, but that is a good thing to do to set your website apart from the others in your industry. Maybe you’ve won a few awards or have a huge number of positive reviews. These are all great things to feature somewhere on your website.

The key is to point them out without sounding like you are patting yourself on the back. Illustrate to the customer what sets you apart from the rest and they will see that perhaps your business is the one to choose based on those accolades.

9) Email Marketing and Newsletters

Email remains one of the most effective ways to reach a target audience. This is due mostly to the prevalence of smartphones in today’s day and age. People have quicker and easier access to email than they ever have before.

Using email to communicate with both current and potential policyholders is a great way to keep your business in their mind’s eye, to enforce your brand, and to inform them of any new or important updates.

Email marketing remains effective because it allows direct access to both current and potential customers in a way few other avenues can offer.

 

 

 

 

10) Social Media Presence

There was a time where having a social media presence was an option; that time has come and gone. If you don’t have a social media presence, you are leaving out a huge factor in marketing your insurance business.

Social media allows for direct access to the customer, allowing for the sharing of links and deals, the addressing of problems and issues that customers might be having, and a general direct interaction that can make a huge difference.

Social media is an asset like few others and can have a substantial impact on your insurance business.

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Mr Frederick January 5, 2022 0 Comments

5 Latest & Most Profitable Business Ideas in Kenya 2023

5 Profitable Business Ideas in Kenya 2023

 

With so many profitable business ideas in Kenya 2022, it can be hard to figure out which are worth pursuing. While jumping on a new trend can sometimes be risky – it can also be highly rewarding. You may notice that a lot of the ideas on this list have been growing in popularity recently. Others have been popular for a long time, making them more competitive but less risky. However, all the small business ideas in Kenya below will help make you money.

 

Our Recommended 10 Profitable Business Ideas in Kenya 2023

 




 

  1. Start a dropshipping venture in Kenya

Are you looking to sell products online but don’t have the money to buy and store inventory? Consider dropshipping!

Dropshipping is an ecommerce business model in which you don’t have to manage any physical products.

All you must do is set up an online store, and partner with suppliers who’re ready to store, package, and ship orders to your customers. What’s more, you don’t need to spend hours on product research because you can use dropshipping apps like Jumia Kenya

To get started you can sign up with Jumia Kenya as a salesforce agent

 

2) Start a Print on Demand Business

If you’re looking for successful & profitable business ideas in Kenya 2023 to execute, try print on demand venture. This is when you sell your own custom designs on items like phone cases, mugs, and t-shirts, but don’t print the artwork. Instead, you collaborate with suppliers who print your design on the product – they’ll even package and ship the product to your customers, so you don’t have to worry about logistics. Also, you only pay once you have sold the products.

 

3) Try Homebased Catering Business in Kenya

If you have a knack for cooking and see it as a creative outlet, you can make a decent income by opening a home-based catering business in Kenya. The initial investment depends much on how big you want the setup to be. For example, if you start with smaller events that you can manage on your own, you should be able to start your business for less. Most home-based caterers start by a simple website, experimenting with local food markets, or joining platforms that allow cooking experts to squeeze some profits out of their culinary skills.

 

4)  Venture into Virtual Assistant business

One of the most successful & profitable business ideas in Kenya 2023  is to offer virtual assistant services. Everyone from large enterprises to solopreneurs require help with the day-to-day management of their business. You can use your excellent organizational skills to take some weight off their shoulders. Of course, you’ll get paid for the time and effort you put into answering emails, scheduling meetings, and performing other administrative duties.

 

5) Career Coaching Business venture

With rising unemployment and a saturated job market, there’s no shortage of people needing help with finding jobs. If you have a talent for helping your friends and family find suitable employment, you can probably help others too. Consider starting a career coaching business where you help others figure out what is the best career for them, how to nail an interview, what traits define a good candidate, and more. You can look for clients in Facebook groups or on platforms like LinkedIn. The best thing about this business is that you can make money by conducting 4-5 hourly sessions a month. Plus, you can coach multiple clients in a single session. If you’re looking for good & profitable business ideas in Kenya that won’t occupy too much of your time, career coaching may be the right option for you.

 

About iHub Digital Plc

We are a digital Marketing Consulting firm in Nairobi. We do website development, Search engine optimization, Search Engine Marketing, Google & Bing Ads Consulting, Graphic Design, Media Buying, Social Media Ads Consulting & Management, Local Area Marketing Consulting, Business Sales Process Automation  Consulting  & Email Marketing.

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Mr Frederick August 14, 2021 1 Comment

Why Your Law Firm in Kenya Needs a Business Website

 Reasons Why a Law Firm Need a website

 

Everything from small to giant has shifted in the digital world. If you run a small law firm in Kenya or manage a full-grown business, having a website for your law firm is very important.  The current century is full of hot competition as many people are starting their law firms.

There is no doubt that law firms demand face-to-face customers. But you can find your customers through your website then use different calling technologies to me

 

Here are a few other reasons why your law firm need to build a website of their own.

 

  1. A Way to Educate Your Audience People are unaware of their rights. Many people get scammed due to a lack of knowledge about law and rights. Websites are the best way to promote understanding so that no one-stop fighting for his rights.

2)  A website increases your credibility

People see your ads running on different platforms. After watching ads, they approach you if they need a lawyer. So if you have an online presence, it becomes easier for clients to find you. Suppose someone needs your help.

 

3) Builds Trust and Credibility

Displaying your skills and knowledge online can further build trust and credibility. It reassures your prospects with the kind of services you provide. Therefore, you can optimize your website by using these types of content.

 

4) Head Start Against Your Competitors

It’s a world of competition. Those who compete to survive. It is always important to be ahead of your competitors. You can outclass them by Providing 24/7 support. Websites help you to be available for your clients.

Conclusion;

 If you want to leave an impact in law firms, you get to be unique in the services you provide. If other law firms focus on local and physical interactions, you can be unique by providing online services through a website. Whether you are a discrimination attorney or a personal injury law attorney, the website provides you with a medium to connect with your clients. Get in touch with us now for the development of a mobile friendly business website.

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Mr Frederick June 8, 2021 0 Comments

Key Fundamentals of Web Hosting Services in Kenya for Businesses

 

Key Fundamentals of Web Hosting Services in Kenya for Businesses

 

Every business needs a website, so every business needs an excellent web hosting in Kenya plan. Explore our top, tested picks to discover the service that best fits your company’s vision.

 

 

If you own a business of any size, web hosting is a necessity; it isn’t a luxury. An internet-connected world demands that businesses have websites, even if the pages simply detail locations and hours of operation.

 

 

Why? Word of mouth only gets you so far in the internet era. People discover new businesses—even local business—via Bing, Google, and Yahoo. The days when they’d just look you up in the yellow pages are long gone.

If you don’t have a sharable website address, your chances of building online word of mouth via social networking plummet, too.

In other words, no website, no discoverability, no money. Of course, web hosting isn’t just for businesses. You may want to host a personal website or blog, too. Either way, the services here have you covered.

The first step in building your online presence is finding the best web hosting companies in Kenya, where your website files will be stored online and deliver them to your readers’ and customers’ browsers.

Web hosting in Kenya services offer varying amounts of monthly data transfers, storage, email, and other features. Even how you pay (month-to-month payments vs. annual payments) can be radically different, too, so taking the time to plot exactly what your company needs for online success is essential.

 

 

Many of these top web hosting companies in Kenya also offer reseller hosting services, which let you go into business for yourself, offering hosting to your own customers without requiring you to spin up your own servers.

What are the different types of web hosting in Kenya?

 

You should also familiarize yourself with the many web hosting tiers that are available. In your research, you’ll find shared, virtual private server (VPS), dedicated hosting, and WordPress hosting plans. Each tier offers different specs and features that you should take the time to analyze.

 

We’ll break them down.

web hosting in Kenya services

 

What Is Shared Web Hosting?

Shared hosting is web hosting in which the provider houses multiple sites on a single server. For example, Site A shares the same server with Site B, Site C, Site D, and Site E. The upside is that the multiple sites share the server cost, so shared web hosting is generally very inexpensive. It’s cheap web hosting. In fact, you can find an option for less than $10 per month.

You could think of the sites that share your server as your roommates; there’s really not that much separating you from them. Sure, you can close the bedroom door, but they can still cause nightmares for you in the kitchen and the bathroom. In web hosting terms, all the sites share a single server’s resources, so huge traffic spikes on Site A may impact the neighboring sites’ performances.

It’s even possible that another site could take down the shared server altogether, if it crashed hard enough.

 

 

 

What Is VPS Web Hosting?

VPS hosting is similar to shared hosting in that multiple sites share the same server, but the similarities end there. In housing terms, VPS hosting is like renting your own apartment in a larger building. You are much more isolated than in the roommate situation mentioned above; it is still possible that a neighboring apartment could causes annoyance for you, but far less likely. In web hosting terms, Site A’s traffic surge will not have nearly as much impact on Site B or Site C. As you would expect, VPS hosting costs more than shared hosting. You will pay roughly $20 to $60 per month.

 

What Is Dedicated Web Hosting?

 

Dedicated hosting, on the other hand, is both powerful and pricey. It’s reserved for sites that require an incredible amount of server resources.

Unlike shared or VPS hosting, dedicated hosting makes your website the lone tenant on a server. To extend the housing metaphor, having a dedicated server is like owning your own home. The means that your website taps the server’s full power and pays for the privilege. If you’re looking for a high-powered site—an online mansion for your business—dedicated hosting is the way to go. That said, many dedicated web hosting services task you with handling backend, technical issues, much as homeowners have manage maintenance that renters generally leave to their landlords.

 

 

On the topic of dedicated hosting, many web hosting services also offer managed hosting. This type of hosting sees the web host act as your IT department, handling a server’s maintenance and upkeep. This hosting option is something that you’d typically find with dedicated servers, so it’s a business-centric addition. Naturally, it adds a few bucks to the hosting cost, but nothing that should break the bank if you have the resources for a dedicated server.

What Is WordPress Web Hosting?

 

WordPress hosting is for people who want to build their sites on the back of the popular WordPress content management system (CMS) from WordPress.org. There are multiple ways to set up shop using this free, open-source blogging and site-building platform.

You gain the most web-building functionality if you create a self-hosted site. This typically involves transferring the free WordPress CMS to server or signing up for a web host’s optimized WordPress plan. With an optimized plan, the host automatically handles backend stuff, so you don’t have to worry about updating the plug-ins and CMS, and enabling automatic backups. In these instances, the WordPress environment typically comes pre-installed on the server.

 

Business-Friendly Features

When it is time to set up shop, look for a web host that offers the dedicated servers, as well as advanced cloud server platforms (such as Amazon Web Services or Google Cloud), custom server builds should you need it, and 24/7 customer support. Depending on your business’ focus, you may need a web host that can handle pageviews or visitors that rank in the high thousands or millions. Many busy hosting plans offer an onboarding specialist that can help you get started, too.

Email Hosting

If you aim to have a web presence, you must have email. It’s a convenient way for potential customers and clients to send you a message, Word document, or other files. Thankfully, most web hosts include email in their hosting plans. Some web hosts offer unlimited email account creation (which is great for future growth), while others offer a finite amount. You, naturally, should want unlimited email.

That said, not all web hosts offer email. WP Engine, for example, does not. In such instances, you must sign up for email accounts from a company other than your web host. GoDaddy, for instance, sells email packages starting at $5.99 per user, per month.

 

 

Uptime, Uptime, Uptime!

 

The aforementioned features are valuable to the web hosting experience, but none matches the importance of site uptime. If your site is down, clients or customers will be unable to find you or access your products or services.

 

 

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Mr Frederick June 3, 2021 0 Comments

How to Grow Online Business in Kenya During Covid-19 Pandemic Period.

Since the outbreak of Covid-19 pandemic in Kenya, majority of businesses have been negatively impacted resulting in massive job losses and even other businesses shutting down completely. The Pandemic necessitated increased home stays and remote conduct of businesses and online transactions. In this article we share practical ways on how to Grow online business in Kenya during Covid-19 pandemic period.

 

  1. Pick the Correct Platform for your business website;

Always ensure that you choose the right platform for your new business website. Picking the wrong platform will end up costing you too much funds and even limit the growth potential of your business.

Our Web developers recommend WordPress CMS since it’s easy to manage and Search engines friendly.

It is also the most popular website builder in market and it power over 31% of the online business in Kenya.

Now once you have settled on your ideal platform, you also need a domain name of your business and a web hosting account. If you are just getting started, then we recommend using Bluehost. They are one of the largest hosting companies in the world and an officially recommended WordPress hosting provider.

 

2. Go for a simple website Template or theme

Don’t worry if you don’t have website development knowledge. You can easily start with a ready-made free or premium WordPress theme for a fraction of a price which is simple and easy to work around with .

 

We recommend Envato Business Themes to start of your online business in Kenya growth journey

 

3. Make It Easier for users to Contact you

 If you want your website to bring you more customers, then you need to add an easy way for your website users to contact you. The easiest way to do that is by using a contact form on your website.

 

We recommend using WPForms Lite. It is the free version of the popular WPForms plugin that’s trusted by over 1 million websites.

 

Once your business has grown, you can upgrade to WPForms Pro to create more advanced forms like surveys, polls, payment forms, etc.

 

4. Start Growing emailing list Immediately

Most people who leave your website will never come back again. This means that if you don’t get their email address, then you will have no way to communicate with them in the future.

The most cost-effective way to do this is by building email marketing list.

Email marketing is the most reliable way to communicate with your website visitors.

 

 

5. Use SEO to attract free organic traffic to your website

Search engines like Google are the major source of traffic for most websites on the internet. There are a lot of things you can do to optimize your website for search engines by learning basic SEO.

 

6. Adopt a Good Content Marketing Strategy

Content marketing is a strategy to create useful and relevant content to attract and build an audience. This allows you to get more targeted traffic from search engines without spending a fortune.

 

The easiest way to add useful content to your website is by adding a blog. WordPress allows you to add a separate blog to your website and sort your content into categories and tags. You need to plan your content strategy by finding out the keywords your users may be looking for.

 

7. Use Google Analytics Insights Well

 

Google analytics allows you to see how many visitors are coming to your site, where they are coming from, and what they do while there.

See our guide on how to install Google Analytics in WordPress for step-by-step instructions.

Google Analytics comes with a lot of information. Even though it is neatly organized and beautifully presented, it could still be a bit overwhelming for new users.

 

 

8. Adopt PPC

Contrary to popular belief, you can run Pay-Per-Click advertising campaigns on a small budget. With programs like Google AdWords,  Bing Ads and Facebook Ads, you can set your own pricing, target keywords, audience, and more.

In fact, Google AdWords even offers free advertising credits to new advertisers.

You can use these credits to experiment with PPC advertising and get some paid traffic to your website for free.

 

9. Be Active in Social Media

Social media platforms have highly engaged audiences. Facebook alone has 1.47 Billion daily active users, that’s around 18% of all people in the world. Twitter, YouTube, LinkedIn, and other social media platforms also have highly engaged users.

With so many users, social media platforms bring great opportunities for business. You can start by creating your business’s social media profile and sharing blog articles  to your pages.

 

 

10. Use Google My Business Listing

 

Google My Business provides you with the ability to list your business location on Google Maps and local search results.

online business in Kenya Growth

You can display important information about your business, including the opening/closing times, contact details or a link to your website.

 

Are you looking for experts in any of the following; PPC, SEO, Consulting, Social Media Marketing ,Branding & Website Design? Then Schedule Your Free Consultation Today from here.

 

 

 

 

 

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Mr Frederick April 3, 2021 1 Comment

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