Find out local marketing strategies that can be used to find nearby clients. In this article Mr Fredrick, CEO & Founder SEOProof Limited examine the latest Local business Marketing Strategies for your small business sales growth in Kenya.

What is local Business marketing?

Targeting local audiences means targeting people who live in the same city or region as your company. It is aimed at people who live close enough to where you’re physically located so they could potentially buy your products or services at any given moment.

If you’re running a restaurant in Westlands Nairobi and want to drive traffic from Nakuru County, then it won’t help you much. Instead, you need local market­ing techniques to ensure that most of your audience is actually close enough that they could potentially visit your restaurant or place an order for delivery.

A local market­ing strategy aims to spend your adver­tisement and marke­ting budgets more effi­ciently. Digital marketing is an important part of any business’ marketing strategy. However, if you’re a local business and you don’t get any traction with a local audience then your advertising expenses are wasted. Not all visitors are created equal; a local market­ing strategy ensures that you’re targeting an audience who might visit your store.

What types of businesses benefit from local marketing Strategies in Kenya?

Local business owners can benefit from local advertising, but there are certain types of companies where local advertising is essential. Restaurants are an excellent example because they’re physical locations that offer dining-ins, takeouts, or deliveries.

A good example of a business where local marketing would be useful is a retail shop. Even though most retailers now have online stores, local business owners can use local advertising to boost their store’s visibility and local brand recognition. It’s especially important for smaller, boutique retailers who compete against larger chains.

Likewise, law firms and accounting firms should use a local marketing strategy. It may be more appropriate to cast an online regional net for these services but it is important for professionals to reach out to a largely local audience. There are some notable examples of companies that don’t need physical offices, including digital marketing agencies. However, nothing beats face-to-face consultations.

Local Business marketing is not just for small business owners who want to attract new clients; larger companies should implement local marketing too. Even if a local strategy isn’t one of your top priorities, you shouldn’t rule out trying to capture a broader audience in the town or city where your company is located.

 4 Local Business Marketing Strategies you can start today

Start by implementing these simple local marketing tips today. Here are some quick and easy ways to help your business grow locally.

1. Optimize your website (and localize it).

Optimizing your site for local searches is important, but is your site optimized for local searches? You shouldn’t just focus on optimizing your site for search engines; you should also ensure that your site provides an excellent user experience across all devices.

More than half of the traffic to websites comes from mobile devices. If you have a web page that’s easy to navigate and has large text for people to read on a small device and big icons to easily tap, you’ll be able to attract more local business.

Besides these recommendations, your site should also be localised. That means determining keywords by looking at local SEO – asking yourself, “What is the local marketplace searching for?” A good rule of thumb would be to frequently use words related to your community or nearby communities when writing content. If you’re targeting an international audience, think about including languages like “served in English, French, Spanish, Portuguese, etc.”

You can get even better results for your local SEO efforts by using free keyword research resources like Google Analytics, Google Trend, and Google Search Console to help you identify exactly which keywords you should be targeting. Localizing your site means making sure that your pages are optimized for local searches.

2. Update title tags and meta descriptions.

Another thing to consider when optimizing for search engines is whether your site’s titles and meta descriptions are updated regularly.

There are several different types of metadata, but most webmasters only need to be concerned with the meta description and title tags.

A title tag is the first thing that appears when someone searches for something online. Keep your title tags short and relevant to your brand and business, but not too long.

“Research has shown that a good meta description can increase click-through rates.” For example, if you’re running an online store selling clothes, having a phone # in the meta description is important because it helps potential buyers know they can reach out to you by calling.

3. Set up local landing pages for all your business locations.

If your business has several locations, you should set up separate pages for each one so that you can localize them individually.

“There will usually be websites with lots of different stores, but they don’t always provide information on those different stores on their website,’’ he added. “Those sites should provide information for each location, including directions on how to get to them, and what times they’re open.”

Fredrick added that these pages should include specific content about your business. For example, a real estate agent based in Parklands, Nairobi, shouldn’t just list on their website that they are a “real estate agent.” Instead, including the key phrase “leading real estate agent in Parklands” signals to search engines where the agent is based and helps serve results to a local audience. It also considers how people are searching for real estate agents; they don’t just want anyone, they want “the best” or “leading” real estate agents.

4. Claim your Google My Business listing.

Claiming your Google My Business listing is one of the easiest and most immediate ways to get started with any affective & successful local business marketing strategies in Kenya. Google My Business allows people searching for local businesses to get information like your address, phone number, opening times, and more right from the SERP.

Worldwide, companies have been trying to increase their sales figures through various Business Sales Growth Strategies . Many people have turned into full time consultants by developing successful businesses from helping companies improve their sales figures. Despite all these available resources, many businesses don’t see the benefits of using them. A business may go through several iterations before finding something that works well for them.

What if getting leads didn’t require a business owner to jump through hoops or spend exorbitant amounts of money? If increasing a company’s sales could be as easy as looking at some basic things and implementing straightforward solutions, why wouldn’t everyone do it? According to Mr Fredick, CEO & Founder SEOProof Limited  simplicity is key when it comes to effective Business Sales Growth Strategies in Kenya. Here, he provide some tips for increasing sales without making things complicated through the 9 latest Business Sales Growth Strategies in Kenya

1. Consider Customers’ Business Drivers

To generate new leads, focus your marketing efforts on customers’ business needs. Conduct qualitative interviews with them to understand their key challenges, and then explain how your company is uniquely positioned to address those challenges. Business leaders need to be highly responsive to their customer’s current objectives to maintain their positions in the market and drive revenue.

2. Be Present With Clients And Prospects

Sometimes referred to as a “participative” sport, sales is a business activity where people interact with one another. It’s not just Make sure you’re always available for your clientele. Consider these two questions when interacting with others: What else can I do to help this person? And how can I be of greater service? These questions will help you stay focused on the needs of the other person so you can create mutually beneficial relationships.

3. Look At Product-To-Market Fit

There are various tactical and strategic methods. Before diving into the tactical aspects of growth hacking, I’d recommend first assessing whether your product-to-customer fit is good enough for you to continue pursuing. Differentiating yourself from competitors by offering solutions to key issues will certainly be helpful for increasing your business’ revenues. Tactics can follow suit to execute.

4. Have A Unique Value Proposition

To be successful, you need to offer something that no one else offers. If you provide a perfect solution for a problem and there are lots of competitors offering similar solutions, it may be difficult to increase your sales. When you provide real benefits to your clients, they’ll be loyal to you.

5. Have Consistent Marketing Strategies

Business does not always boom! Make sure you get consistent marketing strategies in place so that you don’t miss out on any opportunities. For instance, create your own videos; you will develop your own style that will be natural. Or, write and publish it yourself. You will have more free advantages at your fingertips than any other business owner in history!

6. Focus On Existing Customers

Keep in touch regularly by phone, email, or social media. Ask them how things are going for them personally and professionally. You should also try to provide added value to your services. Finally, don’t be afraid to ask them if they’ve heard of someone else who might need your services, and make referring people super easy.

7. Upsell An Additional Service

If you’re selling something else, upsell them another product or service. For instance, in our web design company, we found out that most clients needed marketing services when they launched their projects. We started selling our PR services to them as an add-on and most people buy it because it complements their original services. It has generated additional revenue for our business from nothing.

8. Conduct A Website Audit

Run a website audit. Look at your Google Analytics and do a competitor analysis. Find areas where you can improve with SEO and user experience. You can bring in new sales by jumping from a keyword position on the second page of Google to the first page. Don’t let your internet presence slip.

9. Have A Clear CTA

Make sure there’s always a clear CTA on every touchpoint with your customer. Are you networking? If they’re interested, leave them a message with a URL for scheduling a phone call. Do you pass out branded brochures? Make sure your visitors know why they’re visiting your site and what they should expect when they get there. Put your URL on all of your social media channels and business listings. It’s so simple but yet so often overlooked by many business owners