There’s no surefire formula for instant success, but you can boost your business in Kenya growth with these tips from startup founders.
When you first launch your business, your main goal is to establish your brand and start growing. Unfortunately, this doesn’t happen overnight. Growth is an ongoing process that requires hard work, patience, and dedication. There’s no special step or secret way to surpass other businesses in the industry or achieve immediate success.
There are, however, proven ways to reach growth milestones that can catapult a business to success. We asked small business leaders in Kenya to share their tips for accelerating growth.
- Boost your customer service.
Another great method of growing your business is to focus on providing superior customer service. When you exceed customers’ expectations, they are likely to tell their friends, family and followers about your business.
When you go the extra mile, such as by offering discounts if a customer has a poor experience or following up to ensure a client was satisfied with your product or service, you establish a reputation for great customer service.
- Focus on social media. Another method to grow your business is to create profiles on all of the major social media platforms (Instagram, Facebook, Twitter, etc.). An active profile allows you to better market your business and interact with far more potential customers. When your business has an account that you update regularly on the major platforms, consumers can find your business more easily and are more likely to share your business with their friends.
You’ll also create a more engaging experience for your audience, helping them feel more connected to your brand and cultivating trust.
- Attend networking events.
Networking events allow you to connect with like-minded individuals, many of whom have unique perspectives and insights that can help you grow your business in Kenya. The connections and relationships that come from attending networking events can be beneficial for years to come.
- Focus on your customer experience.
Customers’ perceptions can make or break your business. Deliver quality experiences and products, and they’ll quickly sing your praises on social media; mess it up, and they’ll tell the world even faster. Fast growth depends on making your current and potential customers happy with their experience
Risk is an inevitable part of starting and growing a business in Kenya. It’s impossible to control everything, but there are many ways to limit internal and external threats to your company and its growth. One important resource to help you accomplish this is your business insurance provider.
About iHub Digital Plc
We are a digital Marketing Consulting firm in Nairobi. We do website development, Search engine optimization, Search Engine Marketing, Google & Bing Ads Consulting, Graphic Design, Media Buying, Social Media Ads Consulting & Management, Local Area Marketing Consulting, Business Sales Process Automation Consulting & Email Marketing.