The Central Bank of Kenya (CBK) accepted bids worth KSh 17.9 Billion out of bids received amounting to KSh 20.97 Billion, a subscription rate of 78.39%.

The 91-day Treasury Bills was the most attractive, receiving bids worth KSh 4.5 Billion with the CBK accepting KSh 3.5 Billion, a performance rate of 113.32%

The 182 day Treasury Bills received bids worth KSh 11.2 Billion out of KSh 10 Billion offered with the CBK accepting bids worth KSh 9.3 Billion, a subscription rate of 112.15%.

The 364-day Treasury Bills was the least attractive, receiving bids worth KSh 5.2 Billion out of the KSh 10 Billion offered with the CBK accepting KSh 5.1 Billion.

Rate of return offered to investors

Interest rates offered to investors on the 91-day, 182-day and 364 day Treasury Bills was 7.265%, 7.977% and 9.164% at this auction compared to 7.280%, 7.984% and 9.091% respectively at the previous auction.

The Next Auction and Bids closure is on 23rd December 2021 with results to be announced on December 24th, 2021. The state’s fiscal agent will be seeking KSh 25 Billion made up of KSh 12.8 Billion for redemptions and KSh 11.2 Billion for new borrowing/ net repayments.

On the secondary market, the value of bonds traded decreased by 33.68% to KSh 9.79 Billion from KSh 14.78 Billion recorded last week.

On a year-to-date basis, the yield curve has readjusted upwards in the mid-range but held steady in the short and long end of the curve.

Absa Bank Kenya, in collaboration with the German Development Cooperation have launched a KES 50 Million program aimed at increasing growth and competitiveness of 1,500 women-owned Micro, Small and Medium Businesses impacted by the Covid-19 economic situation, through blended finance and business development services capacity building.

The partnership is under the Employment and Skills for Development in Africa (E4D) Programme commissioned by the German Federal Ministry for Economic Cooperation and Development (BMZ) and implemented by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) and Absa Bank Kenya.

READ ALSO THE MOST PROFITABLE BUSINESS IDEAS IN KENYA

Dubbed SHE Stars, the project will offer a business skills training for the 1500 female entrepreneurs running small businesses in various sectors of the economy that have been negatively affected by the current Covid-19 pandemic. Adopting holistic face-to-face training, online sessions and workshops; the program aims to address business gaps and training needs that women entrepreneurs face, such as inadequate access to finance, mentorship, information and markets. The analysis of the business impacts of Covid-19 and the development of coping and adaptation measures will be specifically targeted.

There’s no surefire formula for instant success, but you can boost your business in Kenya growth with these tips from startup founders.

When you first launch your business, your main goal is to establish your brand and start growing. Unfortunately, this doesn’t happen overnight. Growth is an ongoing process that requires hard work, patience, and dedication. There’s no special step or secret way to surpass other businesses in the industry or achieve immediate success.

There are, however, proven ways to reach growth milestones that can catapult a business to success. We asked small business leaders in Kenya to share their tips for accelerating growth.

• Boost your customer service.

Another great method of growing your business is to focus on providing superior customer service. When you exceed customers’ expectations, they are likely to tell their friends, family and followers about your business.

When you go the extra mile, such as by offering discounts if a customer has a poor experience or following up to ensure a client was satisfied with your product or service, you establish a reputation for great customer service.

• Focus on social media. Another method to grow your business is to create profiles on all of the major social media platforms (Instagram, Facebook, Twitter, etc.). An active profile allows you to better market your business and interact with far more potential customers. When your business has an account that you update regularly on the major platforms, consumers can find your business more easily and are more likely to share your business with their friends.

You’ll also create a more engaging experience for your audience, helping them feel more connected to your brand and cultivating trust.

• Attend networking events.

Networking events allow you to connect with like-minded individuals, many of whom have unique perspectives and insights that can help you grow your business in Kenya. The connections and relationships that come from attending networking events can be beneficial for years to come.

• Focus on your customer experience.

Customers’ perceptions can make or break your business. Deliver quality experiences and products, and they’ll quickly sing your praises on social media; mess it up, and they’ll tell the world even faster. Fast growth depends on making your current and potential customers happy with their experience

• Reduce your risks.

Risk is an inevitable part of starting and growing a business in Kenya. It’s impossible to control everything, but there are many ways to limit internal and external threats to your company and its growth. One important resource to help you accomplish this is your business insurance provider.

About iHub Digital Plc

We are a digital Marketing Consulting firm in Nairobi. We do website development, Search engine optimization, Search Engine Marketing, Google & Bing Ads Consulting, Graphic Design, Media Buying, Social Media Ads Consulting & Management, Local Area Marketing Consulting, Business Sales Process Automation  Consulting  & Email Marketing.