5 Latest & Most Profitable Business Ideas in Kenya 2023

5 Profitable Business Ideas in Kenya 2023


With so many profitable business ideas in Kenya 2022, it can be hard to figure out which are worth pursuing. While jumping on a new trend can sometimes be risky – it can also be highly rewarding. You may notice that a lot of the ideas on this list have been growing in popularity recently. Others have been popular for a long time, making them more competitive but less risky. However, all the small business ideas in Kenya below will help make you money.


Our Recommended 10 Profitable Business Ideas in Kenya 2023



  1. Start a dropshipping venture in Kenya

Are you looking to sell products online but don’t have the money to buy and store inventory? Consider dropshipping!

Dropshipping is an ecommerce business model in which you don’t have to manage any physical products.

All you must do is set up an online store, and partner with suppliers who’re ready to store, package, and ship orders to your customers. What’s more, you don’t need to spend hours on product research because you can use dropshipping apps like Jumia Kenya

To get started you can sign up with Jumia Kenya as a salesforce agent


2) Start a Print on Demand Business

If you’re looking for successful & profitable business ideas in Kenya 2023 to execute, try print on demand venture. This is when you sell your own custom designs on items like phone cases, mugs, and t-shirts, but don’t print the artwork. Instead, you collaborate with suppliers who print your design on the product – they’ll even package and ship the product to your customers, so you don’t have to worry about logistics. Also, you only pay once you have sold the products.


3) Try Homebased Catering Business in Kenya

If you have a knack for cooking and see it as a creative outlet, you can make a decent income by opening a home-based catering business in Kenya. The initial investment depends much on how big you want the setup to be. For example, if you start with smaller events that you can manage on your own, you should be able to start your business for less. Most home-based caterers start by a simple website, experimenting with local food markets, or joining platforms that allow cooking experts to squeeze some profits out of their culinary skills.


4)  Venture into Virtual Assistant business

One of the most successful & profitable business ideas in Kenya 2023  is to offer virtual assistant services. Everyone from large enterprises to solopreneurs require help with the day-to-day management of their business. You can use your excellent organizational skills to take some weight off their shoulders. Of course, you’ll get paid for the time and effort you put into answering emails, scheduling meetings, and performing other administrative duties.


5) Career Coaching Business venture

With rising unemployment and a saturated job market, there’s no shortage of people needing help with finding jobs. If you have a talent for helping your friends and family find suitable employment, you can probably help others too. Consider starting a career coaching business where you help others figure out what is the best career for them, how to nail an interview, what traits define a good candidate, and more. You can look for clients in Facebook groups or on platforms like LinkedIn. The best thing about this business is that you can make money by conducting 4-5 hourly sessions a month. Plus, you can coach multiple clients in a single session. If you’re looking for good & profitable business ideas in Kenya that won’t occupy too much of your time, career coaching may be the right option for you.


About iHub Digital Plc

We are a digital Marketing Consulting firm in Nairobi. We do website development, Search engine optimization, Search Engine Marketing, Google & Bing Ads Consulting, Graphic Design, Media Buying, Social Media Ads Consulting & Management, Local Area Marketing Consulting, Business Sales Process Automation  Consulting  & Email Marketing.

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Mr Frederick August 14, 2021 1 Comment

How to Grow Online Business in Kenya During Covid-19 Pandemic Period.

Since the outbreak of Covid-19 pandemic in Kenya, majority of businesses have been negatively impacted resulting in massive job losses and even other businesses shutting down completely. The Pandemic necessitated increased home stays and remote conduct of businesses and online transactions. In this article we share practical ways on how to Grow online business in Kenya during Covid-19 pandemic period.


  1. Pick the Correct Platform for your business website;

Always ensure that you choose the right platform for your new business website. Picking the wrong platform will end up costing you too much funds and even limit the growth potential of your business.

Our Web developers recommend WordPress CMS since it’s easy to manage and Search engines friendly.

It is also the most popular website builder in market and it power over 31% of the online business in Kenya.

Now once you have settled on your ideal platform, you also need a domain name of your business and a web hosting account. If you are just getting started, then we recommend using Bluehost. They are one of the largest hosting companies in the world and an officially recommended WordPress hosting provider.


2. Go for a simple website Template or theme

Don’t worry if you don’t have website development knowledge. You can easily start with a ready-made free or premium WordPress theme for a fraction of a price which is simple and easy to work around with .


We recommend Envato Business Themes to start of your online business in Kenya growth journey


3. Make It Easier for users to Contact you

 If you want your website to bring you more customers, then you need to add an easy way for your website users to contact you. The easiest way to do that is by using a contact form on your website.


We recommend using WPForms Lite. It is the free version of the popular WPForms plugin that’s trusted by over 1 million websites.


Once your business has grown, you can upgrade to WPForms Pro to create more advanced forms like surveys, polls, payment forms, etc.


4. Start Growing emailing list Immediately

Most people who leave your website will never come back again. This means that if you don’t get their email address, then you will have no way to communicate with them in the future.

The most cost-effective way to do this is by building email marketing list.

Email marketing is the most reliable way to communicate with your website visitors.



5. Use SEO to attract free organic traffic to your website

Search engines like Google are the major source of traffic for most websites on the internet. There are a lot of things you can do to optimize your website for search engines by learning basic SEO.


6. Adopt a Good Content Marketing Strategy

Content marketing is a strategy to create useful and relevant content to attract and build an audience. This allows you to get more targeted traffic from search engines without spending a fortune.


The easiest way to add useful content to your website is by adding a blog. WordPress allows you to add a separate blog to your website and sort your content into categories and tags. You need to plan your content strategy by finding out the keywords your users may be looking for.


7. Use Google Analytics Insights Well


Google analytics allows you to see how many visitors are coming to your site, where they are coming from, and what they do while there.

See our guide on how to install Google Analytics in WordPress for step-by-step instructions.

Google Analytics comes with a lot of information. Even though it is neatly organized and beautifully presented, it could still be a bit overwhelming for new users.



8. Adopt PPC

Contrary to popular belief, you can run Pay-Per-Click advertising campaigns on a small budget. With programs like Google AdWords,  Bing Ads and Facebook Ads, you can set your own pricing, target keywords, audience, and more.

In fact, Google AdWords even offers free advertising credits to new advertisers.

You can use these credits to experiment with PPC advertising and get some paid traffic to your website for free.


9. Be Active in Social Media

Social media platforms have highly engaged audiences. Facebook alone has 1.47 Billion daily active users, that’s around 18% of all people in the world. Twitter, YouTube, LinkedIn, and other social media platforms also have highly engaged users.

With so many users, social media platforms bring great opportunities for business. You can start by creating your business’s social media profile and sharing blog articles  to your pages.



10. Use Google My Business Listing


Google My Business provides you with the ability to list your business location on Google Maps and local search results.

online business in Kenya Growth

You can display important information about your business, including the opening/closing times, contact details or a link to your website.


Are you looking for experts in any of the following; PPC, SEO, Consulting, Social Media Marketing ,Branding & Website Design? Then Schedule Your Free Consultation Today from here.






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Mr Frederick April 3, 2021 1 Comment