Small business advertising ideas for startups guide -Small businesses face challenges when trying to advertise online. They lack the budget, expertise, and technical resources necessary to compete effectively with big brands on social media platforms like Facebook and Instagram. But that doesn’t mean small businesses aren’t out there competing with bigger brands on social media; they just have to find creative ways to connect with customers online.
Today we’re going to share some small business advertising ideas that will help you stand out among your competitors.
- Use Social Media Advertising Tools
Social media advertising tools give small businesses the ability to reach audiences across multiple social networks. With these tools, you can spend money on ads that drive traffic to your site and build brand awareness. These tools also allow you to track results and measure ROI. Here are the four best social media advertising tools for small businesses.
2) Use Influencer Marketing
Influencer marketing allows you to tap into popular personalities within your niche and appeal to their audience directly. You can run influencer marketing campaigns for free, but it does require a bit of research and planning before you launch it. To learn more about influencer marketing, watch this video.
3) Run Ads Using Google AdWords
Google AdWords is another tool for small businesses looking to advertise online. You can set up campaigns based on keywords related to your products or services. For instance, if you sell dog grooming supplies, you might focus your ad campaigns around terms like “dog grooming equipment.”
4) Create Video Content
Video content is becoming increasingly popular, so it makes sense that it would become a part of successful small business advertising. Videos are highly engaging, and most social media users prefer watching videos over reading text. Even though creating videos takes a lot of effort, they’re worth doing. Check out this blog post for more information on how to make high-quality videos for your small business.
5) Reach Out to Local Businesses
Many local businesses offer discounts to customers who refer friends and family members. So instead of spending all of your advertising dollars promoting yourself, consider reaching out to local business owners and asking them if they’d be interested in running promotions like this.
6) Connect with Customers Through Email
Email marketing is still one of the most effective forms of communication for small businesses. Many email providers offer small businesses bundles of affordable email addresses. Some of these providers include Constant Contact, MailChimp, iContact, and HubSpot. Other options include buying lists and purchasing targeted opt-in emails from third parties.
7) Donate to Charity
Giving back to others is a great way to show your values and establish relationships with clients and prospects alike. Consider donating to causes near and dear to your heart, like animal shelters, food banks, or cancer charities.