How SEO & Content Marketing Can drive Business Sales.
SEO demands consistent output. Content marketing requires consistent. Google likes fresh content, and they have for a long time. In this article we look at how your SEO & Content marketing can boost business sales from online for free.
DON’T IGNORE THE “BORING” CONTENT
Most marketers go to conferences and hear speakers talk about the campaigns that generated 2M visits. These get all the buzz.
DATA DRIVEN CONTENT DRIVES LINKS AND PRESS
If you can get your hands on interesting data, you can quickly become a journalist’s best friend. The key? Find ways to make the data tell a story that is compelling, shocking, reinforces biases or is triggering. Media will listen.
SEO IS AN INVESTMENT
It all starts with a long-term mindset. You need to be in a culture where the team views SEO not just as a nice to have but as an investment. Some SEO efforts (competitor comparison pages) will drive ROI quick while others (glossaries) might take a while.
THE SALE IS IN THE LONG TAIL
Long tail keywords are phrases that are not generic / overly simplistic. The search term: “CRM” is broad. But “CRM for personal contacts” is more specific aka long tail. This is where gold can be found.
A long tail phrase with only 200 searches a month can be worth hundreds of thousands of dollars. The key is to find them and then create assets that are optimized for that phrase and serving the end users search objectives.
It is easy to chase keywords that have 12M searches a month, but that traffic does not always lead to sales. I once had an asset rank # 1 for the term “LinkedIn” I am talking above the actual network. It was wild. But it did nothing for us beyond driving a ton of traffic.
CONTENT ISNT JUST BLOG POSTS
We have published interactive tools that earn thousands in marketing qualified leads each month. We have published comparison pages that earn millions in sales qualified leads each month. You need to diversify your content mix beyond blog posts. Most marketers do not realize this.
Landing pages are the foundational asset for brands to create. If you study the search intent of your audience and then create content that aligns with their desires; you increase the chances of finding success through content.
DONT UNDERESTIMATE UX
You think the only thing that matters are the written word, but the layout and page design matters a lot. If someone is looking for financial info, then the site needs to feel trustworthy. Design your pages for the user’s psychology and ease.
Buying 200 links on Fiverr does not work like it did in 2015 for SEO. Instead, you need to do things that are more strategic and thought out: Create content worth linking to: Tools Visuals New Data Calculators Culture Content Curated Research.
YOUTUBE IS AN SEO PLAY
It is underrated because it is hard. But the cost to create video is going down and the skill set required to edit beautiful videos is becoming more available and accessible. Embrace video content. YouTube is the second most popular search engine.
The best way to learn YouTube marketing is to reverse engineer the success that other creators have. You’ll notice things like: The CTA to subscribe Long form descriptions and Eye catching thumbnails . Do this and your own research.