iHub Digital PLC, the Leading digital marketing agency in Nairobi is here to help your small business stand out online. Follow our simple guide and discover how to grow your online presence within your locality through Google My Business marketing strategies in Kenya.

To get started, follow these simple steps on how to grow your online presence through your listing

1. Sign up today for free Google My Business Profile Page

Your free Business Profile helps you drive customer engagement with local customers across Google Search and Maps.

You can start the signing up process from here and follow all the process of listing of your business across google search and maps. Ensure that your business is verified to enable you enjoy the full benefits of the  business profile in growing your business within your locality.

2) Verifying Your Listing

You need to verify your Business listing.

This is done via Postcard by mail, which takes up to five business days. It proves to Google you can manage and do, in fact, represent the business you claim.

Verifying your business is crucial for the visibility and performance of the listing. It’s important to know that Google won’t display your business or its edits until the business is verified. Without verification, you cannot access page insights/analytical information or business reviews from the back end.

Verification typically takes less than a week. Google will send you a verification code postcard that you will use to verify your listing and your business will officially be live,

3) Publishing Your Business Listing Tips

• Give complete data /info or business details of your local business
• Use local area keywords-

Including important keywords and search phrases to   your business listing will be incredibly helpful, especially since your business website is listed directly within your GMB listing.

• Keep your business operating hours accurate
• Grow, manage, and respond to customer reviews.
• Let customers message you
• Post photos- We recommends  that you use your logo to help customers identify your business with a square-sized image. Other types of digital assets that should be added to your GMB listing are: cover photos, interior photos & videos.

About iHub Digital Plc

We are a digital Marketing Consulting firm in Nairobi. We do website development, Search engine optimization, Search Engine Marketing, Google & Bing Ads Consulting, Graphic Design, Media Buying, Social Media Ads Consulting & Management, Local Area Marketing Consulting, Business Sales Process Automation  Consulting  & Email Marketing.

Tips on How to Market Law Firms in Kenya

With Covid-19 pandemic still with us here in Kenya and restricted capacity during court sessions, all law firms and lawyers in Kenya still need to be ready, able and (ideally) optimized to operate, service their clients, market and sell 100% online and remotely.

Why? Because since the outbreak of Covid-19 in Kenya, the reliance on online and remote tools and work from home are not going to dissipate, they will only grow. Firms and lawyers who have not optimized their key, strategic online assets, including their websites, are at a distinct competitive disadvantage — a disadvantage that will only increase with time.

Tips on Marketing Law Firms in Kenya

Since COVID-19 pandemic began, and even now, most law firms in Kenya do not:

1. Optimize your websites for voice search.

Most Law firms websites have not optimized for voice search even though there are now billions of Siri, Alexa, and Google Assistant devices out there, and billions of users asking these devices billions of questions each month. Every law firm in Kenya should make sure its website and services and products can be found by voice because the questions people ask.

2) Claim your Google My Business Listing Page. 

If your firm (and each individual lawyer) has not formally claimed its Google My Business listing page, you are missing out on local area clients looking for the nearest legal firms benefits, including increased search results and search engine optimization opportunities.

3) Effectively brand social media posts. 

A few major firms brand their social media posts very effectively, such as Bowmans, Dentons Hamilton Harrison & Mathews, ENSafrica ,Oraro & Company Advocates  and CMS Daly Inamdar Advocates among others. But most do not.

For example check out  Oraro & Company’s LinkedIn  to see how every graphic in its posts is customized using the colors of the firm’s brand and how all the posts have a similar look and feel.  Oraro Advocates  also inserts branded borders or firm logos within images before posting them. Most firms and professionals do not brand most of their social media posts, which can be as simple as applying a common border to all images before posting.

4) Educate everyone in the firm (especially lawyers) on how to increase the number of followers on key social media platforms — especially LinkedIn. 

Very few Law firms in Kenya and firm leaders ask (or require) all their lawyers and staff to connect to almost everyone else in the firm on LinkedIn, nor do they train them on how to do it. And most firms fail to offer training on how to increase followers effectively and ethically on the firm’s main social media pages

5) Educate all lawyers on how to optimize their LinkedIn connections for new client development purposes.

Most lawyers in Kenya have a very limited amount of nonbillable time available to spend on LinkedIn and use LinkedIn sporadically and in a haphazard manner. But, before the pandemic and since, some lawyers have optimized the use of their LinkedIn connections, have benefitted from doing so.

6) Participate in or produce podcasts. 

Staying relevant in a mostly remote world is important for many best law firms in Kenya, but many still perceive law firms in Kenya as being somewhat old-fashioned and stodgy. Participating or producing weekly podcasts is a tactic many lawyers and law firms in Kenya should consider because  the market for the podcasts is growing every year.

Listeners demographics skew affluent, speaking is great training and exposure, and podcasts can be a talent attraction and retention magnet that lawyer’s value (especially younger lawyers and those with consumer-facing practices).

Podcasting is now a billion-dollar business with approximately 100 million people expected to listen to podcasts in Kenya in 2022.

Why iHub Digital PLC For Expert Law Firm Marketing Strategies in Kenya?

iHub Digital PLC is the premier digital marketing agency in Kenya. We’ve been providing our services for over 10 years across Kenya, Uganda, and Tanzania. In addition to our website development, PPC, and SEO services, we also provide social media marketing, telemarketing services, direct mail solutions, graphics design and more.

We’re a full-service marketing agency and our top three goals for all our clients are to increase sales, increase market share, and increase customer retention.

Customer retention is an essential element to a car dealership’s success as the cost of acquiring a new customer is five times that when compared to retaining an existing one.

Our marketing strategies for law firms in Kenya is a detailed and intimate approach because you’re more than just a client to us. You’re a partner. We’ll treat you with the same care and respect whether you have one location or 10.

How do lawyers attract more clients?

Lawyers can attract more clients by building their personal brand, establishing their expertise, and providing exceptional service to their existing clients. Lawyers can showcase their knowledge by creating valuable content such as blog posts, articles, and videos that address common legal questions or concerns. Lawyers can also participate in speaking engagements, publish books, or contribute to legal publications to establish their credibility. Additionally, lawyers can offer exceptional service to their existing clients, which can lead to referrals and positive reviews. Online marketing strategies such as SEO and social media can also help lawyers attract more clients.

How do law firms get clients in Kenya?

Law firms in Kenya can get clients through various means, such as referrals, networking, online marketing, and traditional advertising. Referrals from satisfied clients, other attorneys, or industry peers are a great way to get new clients. Networking events, such as bar association events or business conferences, can help a law firm build relationships with potential clients and referral sources. Online marketing strategies, such as SEO, PPC advertising, and social media marketing, can also help law firms attract new clients. Additionally, law firms can advertise in traditional media, such as print or radio, or participate in community events to increase their visibility.

What is the best way to market a law firm?

The best way to market a law firm depends on the specific needs and goals of the firm. However, some effective marketing strategies for law firms include search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, email marketing, social media marketing, and video marketing. It is essential to have a well-designed website that showcases the firm’s expertise, experience, and services. Also, investing in local SEO can help potential clients find the law firm when searching for legal services in their area.

How does a law firm do marketing?

A law firm can do marketing in various ways, including digital marketing, content marketing, social media marketing, email marketing, and more. These marketing strategies help the law firm to build its brand, increase its online visibility, engage with potential clients, and establish its credibility as an expert in the legal industry. Additionally, law firms can participate in community events, sponsor local events, and build relationships with referral sources such as other attorneys, financial advisors, and accountants.

Get in touch with us today to see how we can help uncover potential missed opportunities and highlight how our services can help increase sales.

 Reasons Why a Law Firm Need a website

Everything from small to giant has shifted in the digital world. If you run a small law firm in Kenya or manage a full-grown business, having a website for your law firm is very important.  The current century is full of hot competition as many people are starting their law firms.

There is no doubt that law firms demand face-to-face customers. But you can find your customers through your website then use different calling technologies to me

Here are a few other reasons why your law firm need to build a website of their own.

1. A Way to Educate Your Audience People are unaware of their rights. Many people get scammed due to a lack of knowledge about law and rights. Websites are the best way to promote understanding so that no one-stop fighting for his rights.

2)  A website increases your credibility

People see your ads running on different platforms. After watching ads, they approach you if they need a lawyer. So if you have an online presence, it becomes easier for clients to find you. Suppose someone needs your help.

3) Builds Trust and Credibility

Displaying your skills and knowledge online can further build trust and credibility. It reassures your prospects with the kind of services you provide. Therefore, you can optimize your website by using these types of content.

4) Head Start Against Your Competitors

It’s a world of competition. Those who compete to survive. It is always important to be ahead of your competitors. You can outclass them by Providing 24/7 support. Websites help you to be available for your clients.

Conclusion;

 If you want to leave an impact in law firms, you get to be unique in the services you provide. If other law firms focus on local and physical interactions, you can be unique by providing online services through a website. Whether you are a discrimination attorney or a personal injury law attorney, the website provides you with a medium to connect with your clients. Get in touch with us now for the development of a mobile friendly business website.