Tips on How to Market Law Firms in Kenya
With Covid-19 pandemic still with us here in Kenya and restricted capacity during court sessions, all law firms and lawyers in Kenya still need to be ready, able and (ideally) optimized to operate, service their clients, market and sell 100% online and remotely.
Why? Because since the outbreak of Covid-19 in Kenya, the reliance on online and remote tools and work from home are not going to dissipate, they will only grow. Firms and lawyers who have not optimized their key, strategic online assets, including their websites, are at a distinct competitive disadvantage — a disadvantage that will only increase with time.
Tips on Marketing Law Firms in Kenya
Since COVID-19 pandemic began, and even now, most law firms in Kenya do not:
- Optimize your websites for voice search.
Most Law firms websites have not optimized for voice search even though there are now billions of Siri, Alexa, and Google Assistant devices out there, and billions of users asking these devices billions of questions each month. Every law firm in Kenya should make sure its website and services and products can be found by voice because the questions people ask.
2) Claim your Google My Business Listing Page.
If your firm (and each individual lawyer) has not formally claimed its Google My Business listing page, you are missing out on local area clients looking for the nearest legal firms benefits, including increased search results and search engine optimization opportunities.
3) Effectively brand social media posts.
A few major firms brand their social media posts very effectively, such as Bowmans, Dentons Hamilton Harrison & Mathews, ENSafrica ,Oraro & Company Advocates and CMS Daly Inamdar Advocates among others. But most do not.
For example check out Oraro & Company’s LinkedIn to see how every graphic in its posts is customized using the colors of the firm’s brand and how all the posts have a similar look and feel. Oraro Advocates also inserts branded borders or firm logos within images before posting them. Most firms and professionals do not brand most of their social media posts, which can be as simple as applying a common border to all images before posting.
4) Educate everyone in the firm (especially lawyers) on how to increase the number of followers on key social media platforms — especially LinkedIn.
Very few Law firms in Kenya and firm leaders ask (or require) all their lawyers and staff to connect to almost everyone else in the firm on LinkedIn, nor do they train them on how to do it. And most firms fail to offer training on how to increase followers effectively and ethically on the firm’s main social media pages
5) Educate all lawyers on how to optimize their LinkedIn connections for new client development purposes.
Most lawyers in Kenya have a very limited amount of nonbillable time available to spend on LinkedIn and use LinkedIn sporadically and in a haphazard manner. But, before the pandemic and since, some lawyers have optimized the use of their LinkedIn connections, have benefitted from doing so.
6) Participate in or produce podcasts.
Staying relevant in a mostly remote world is important for many best law firms in Kenya, but many still perceive law firms in Kenya as being somewhat old-fashioned and stodgy. Participating or producing weekly podcasts is a tactic many lawyers and law firms in Kenya should consider because the market for the podcasts is growing every year.
Listeners demographics skew affluent, speaking is great training and exposure, and podcasts can be a talent attraction and retention magnet that lawyer’s value (especially younger lawyers and those with consumer-facing practices).
Podcasting is now a billion-dollar business with approximately 100 million people expected to listen to podcasts in Kenya in 2022.
Why iHub Digital PLC For Expert Law Firm Marketing Strategies in Kenya?
iHub Digital PLC is the premier digital marketing agency in Kenya. We’ve been providing our services for over 10 years across Kenya, Uganda, and Tanzania. In addition to our website development, PPC, and SEO services, we also provide social media marketing, telemarketing services, direct mail solutions, graphics design and more.
We’re a full-service marketing agency and our top three goals for all our clients are to increase sales, increase market share, and increase customer retention.
Customer retention is an essential element to a car dealership’s success as the cost of acquiring a new customer is five times that when compared to retaining an existing one.
Our marketing strategies for law firms in Kenya is a detailed and intimate approach because you’re more than just a client to us. You’re a partner. We’ll treat you with the same care and respect whether you have one location or 10.
How do lawyers attract more clients?
Lawyers can attract more clients by building their personal brand, establishing their expertise, and providing exceptional service to their existing clients. Lawyers can showcase their knowledge by creating valuable content such as blog posts, articles, and videos that address common legal questions or concerns. Lawyers can also participate in speaking engagements, publish books, or contribute to legal publications to establish their credibility. Additionally, lawyers can offer exceptional service to their existing clients, which can lead to referrals and positive reviews. Online marketing strategies such as SEO and social media can also help lawyers attract more clients.
How do law firms get clients in Kenya?
Law firms in Kenya can get clients through various means, such as referrals, networking, online marketing, and traditional advertising. Referrals from satisfied clients, other attorneys, or industry peers are a great way to get new clients. Networking events, such as bar association events or business conferences, can help a law firm build relationships with potential clients and referral sources. Online marketing strategies, such as SEO, PPC advertising, and social media marketing, can also help law firms attract new clients. Additionally, law firms can advertise in traditional media, such as print or radio, or participate in community events to increase their visibility.
What is the best way to market a law firm?
The best way to market a law firm depends on the specific needs and goals of the firm. However, some effective marketing strategies for law firms include search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, email marketing, social media marketing, and video marketing. It is essential to have a well-designed website that showcases the firm’s expertise, experience, and services. Also, investing in local SEO can help potential clients find the law firm when searching for legal services in their area.
How does a law firm do marketing?
A law firm can do marketing in various ways, including digital marketing, content marketing, social media marketing, email marketing, and more. These marketing strategies help the law firm to build its brand, increase its online visibility, engage with potential clients, and establish its credibility as an expert in the legal industry. Additionally, law firms can participate in community events, sponsor local events, and build relationships with referral sources such as other attorneys, financial advisors, and accountants.
Get in touch with us today to see how we can help uncover potential missed opportunities and highlight how our services can help increase sales.