Selecting a full-service SEO Marketing agency in Kenya is no easy task — choosing a good SEO Marketing company in Kenya is even harder. It’s tough to find a company you trust with something as valuable as your web presence, but there are a lot of great firms out there! If you’re now wondering how to choose an SEO Marketing company, don’t worry.

We’ve done the research on how to choose the right SEO company. At Clutch, a platform for reviews of SEO and digital marketing services companies in Kenya, we recently analyzed our review data to understand what methods companies use most frequently to find their SEO partners. Explore how businesses like yours choose SEO Marketing agencies, plus get advice for what to look for in an SEO Marketing company in Kenya, below.

You can make the research and vetting process even easier by browsing our tips for how to find the best SEO Marketing company in Kenya too!

How do companies choose the top SEO Marketing Agencies in Kenya?

How do companies choose an SEO marketing company in Kenya? From our industry expertise, these are 3 main factors you should always consider when looking for a legit SEO Marketing Agency in Kenya

Factor 1: Referrals and previously established relationships

Referrals and previously established relationships turned out to be a key reason, cited by 45% of reviewers.  This makes sense, as companies may not be experienced with SEO Marketing services, and they, therefore, rely on the experiences of friends and colleagues they trust.

Factor 2: SEO Marketing company knowledge and processes

The second-largest factor in choosing an SEO Marketing company is its industry knowledge and processes. This includes customer service, thought leadership, staff experience, reporting, and transparency. These are all attributes that can help make a company successful for their clients!

Factor 3: Case studies, client references, and online reviews

Closely related to company knowledge and processes, past performance includes specific evidence, such as case studies, client references, and online reviews, all of which indicate previous success.

3 big mistakes smart businesses make when choosing an SEO Marketing company  in Kenya

Everyone makes mistakes, and that includes the best businesses. That’s why, before you start choosing an SEO company, you should review the common and big mistakes that organizations often make when finding an SEO agency. These three mistakes include:

a) Choosing a “cheap” SEO agency

Price does matter when it comes to SEO services and agencies. You want to set a budget and find an SEO company within that budget. The mistake, however, is that many businesses set unrealistic budgets.

They see agencies offering SEO for $100 per month, for instance, and think that’s a reasonable amount. The truth, however, is that the SEO companies promoting those ultra-low rates often underdeliver.

They underdeliver when it comes to your strategy, for example, using copy-and-paste approaches to deliver nonexistent returns.

Or, they fail to communicate with your team. Again, this lack of service results in terrible customer experience and return. With SEO, you get what you pay for, which is why you need a realistic budget.

Educate your company about SEO pricing. Then, you can set a feasible monthly budget for SEO services. For reference, businesses spend an average of $1500 to $5000 per month, though this number can fluctuate based on your strategy, company size, and more.

b) Browsing only local SEO companies

Getting to work with a local SEO agency is a bonus when choosing a good SEO company. When it comes to what to look for in an SEO company, however, the location of your agency shouldn’t be your top factor. You want to prioritize experience, performance, and client experience over location because that will impact the quality of your service the most.

Limiting yourself to a small area can stop your business from achieving the kind of results you want. If your competitor, for example, partners with an experienced agency several states away and you settle with a local, but inexperienced agency, it can prevent your company and website from ranking at the top of valuable search results. That means less revenue, sales, and leads for you and more for your competitor.

Even if you choose an SEO company that isn’t local, they will often try to bridge the gap. For example, they may travel on occasion to meet your team in person. Or, they may use video conferencing or phone calls to chat with your team in a more personable way.

c) Selecting a black-hat SEO agency

Your company (and its business leaders) want results. SEO doesn’t deliver immediate results, though. In most cases, it requires three to six months to start providing a return.

This feature can lead to frustration, as well as smart companies falling for black-hat SEO strategies. Black-hat SEO describes unethical (and ineffective) long-term SEO tactics. While you can use black-hat approaches to rank in search results quickly, you will fall from page one fast.

Worse, Google may even ban your website from ever appearing in its search results again. That means people wouldn’t be able to find your business’s site via the world’s biggest search engine. You don’t want that, which is why you need to focus on established, white-hat SEO agencies.

These companies use best practices and ethical strategies that help your company rank in search results. In most cases, low-cost SEO services and black-hat SEO agencies go hand-in-hand.

How important is SEO in Kenya? What does it mean?

Search Engine Optimization (SEO in Kenya) is the practice of increasing the visibility of websites or webpages in organic search engine result pages (SERPs). This is done through optimizing websites for search engines such as Google, Bing, and Yahoo.

Search Engine Optimization is the most effective way to increase traffic to your site. The goal of SEO is to improve your ranking in search results. In other words, it helps to get your website noticed by potential customers.

The best way to optimize a website is to have a content-rich blog that provides useful information to users. It is also important to link out to relevant resources and internal links within your own site.

Websites are linked together like an interconnected network where each page can be reached from every other page. Search engines follow these links on a regular basis to determine how well a particular site is optimized.

How do you know if your website needs SEO services in Kenya?

If you’re getting poor-quality leads or sales after investing time and money into building your brand, then you need to look at what’s going wrong. If you’ve been spending hours on social media marketing but aren’t seeing any significant results, then you may want to consider hiring an SEO company in Kenya to help with this process.

If you’re not seeing much traffic coming to your website, then you should start looking at why this might be happening. Is it because people don’t find your content valuable enough to visit your site? Or maybe you haven’t invested enough time or effort into creating quality content.

You could also be losing visitors due to technical issues. Are there broken links or outdated content on your website? These things can cause a lot of damage to your reputation and lead generation efforts.

You can use tools like SEMrush to see which keywords are bringing in the most traffic to your website. Once you identify these keywords, you can make sure they appear in your content.

What happens when I hire an SEO company in Kenya?

When you hire an SEO company in Kenya, they will work closely with your team to create a strategy that aligns with your goals. They will analyze your current performance and provide recommendations to help you achieve better results.

They will also perform ongoing analysis so that you can keep track of changes in your rankings over time.

Once you decide to invest in SEO, you’ll notice immediate improvements in your conversion rates. You’ll also notice more qualified leads coming to your website.

This means that you’ll be able to scale up your marketing efforts without having to spend additional funds on advertising.

How does SEO in Kenya work?

SEO works by using different strategies to rank higher in search engines. There are two main components to SEO in Kenya: Onsite and Offsite.

Onsite refers to the optimization of your website itself. This includes things like making sure that all pages load quickly and that your content is easy to read.

Offsite refers to the promotion of your website through external channels such as social media. This includes things like guest posting on blogs and sharing articles on social media.

Conclusion

Eventually there are many other factors that go into SEO, including keyword research, backlinks, and meta tags.

The answer to this question depends on your business objectives. If you’re just starting out, then you won’t have much competition. In this case, you probably don’t need an SEO expert in Kenya.

However, if you’re trying to compete against larger companies who already have a strong presence online, then you need to get some help from an experienced SEO agency in Kenya.

Get in touch with us today (+254725689112)  to see how we can help uncover potential missed opportunities and highlight how our SEO services can help increase sales.