Selecting a full-service SEO Marketing agency in Kenya is no easy task — choosing a good SEO Marketing company in Kenya is even harder. It’s tough to find a company you trust with something as valuable as your web presence, but there are a lot of great firms out there! If you’re now wondering how to choose an SEO Marketing company, don’t worry.
We’ve done the research on how to choose the right SEO company. At Clutch, a platform for reviews of SEO and digital marketing services companies in Kenya, we recently analyzed our review data to understand what methods companies use most frequently to find their SEO partners. Explore how businesses like yours choose SEO Marketing agencies, plus get advice for what to look for in an SEO Marketing company in Kenya, below.
You can make the research and vetting process even easier by browsing our tips for how to find the best SEO Marketing company in Kenya too!
How do companies choose the top SEO Marketing Agencies in Kenya?
How do companies choose an SEO marketing company in Kenya? From our industry expertise, these are 3 main factors you should always consider when looking for a legit SEO Marketing Agency in Kenya
Factor 1: Referrals and previously established relationships
Referrals and previously established relationships turned out to be a key reason, cited by 45% of reviewers. This makes sense, as companies may not be experienced with SEO Marketing services, and they, therefore, rely on the experiences of friends and colleagues they trust.
Factor 2: SEO Marketing company knowledge and processes
The second-largest factor in choosing an SEO Marketing company is its industry knowledge and processes. This includes customer service, thought leadership, staff experience, reporting, and transparency. These are all attributes that can help make a company successful for their clients!
Factor 3: Case studies, client references, and online reviews
Closely related to company knowledge and processes, past performance includes specific evidence, such as case studies, client references, and online reviews, all of which indicate previous success.
3 big mistakes smart businesses make when choosing an SEO Marketing company in Kenya
Everyone makes mistakes, and that includes the best businesses. That’s why, before you start choosing an SEO company, you should review the common and big mistakes that organizations often make when finding an SEO agency. These three mistakes include:
a) Choosing a “cheap” SEO agency
Price does matter when it comes to SEO services and agencies. You want to set a budget and find an SEO company within that budget. The mistake, however, is that many businesses set unrealistic budgets.
They see agencies offering SEO for $100 per month, for instance, and think that’s a reasonable amount. The truth, however, is that the SEO companies promoting those ultra-low rates often underdeliver.
They underdeliver when it comes to your strategy, for example, using copy-and-paste approaches to deliver nonexistent returns.
Or, they fail to communicate with your team. Again, this lack of service results in terrible customer experience and return. With SEO, you get what you pay for, which is why you need a realistic budget.
Educate your company about SEO pricing. Then, you can set a feasible monthly budget for SEO services. For reference, businesses spend an average of $1500 to $5000 per month, though this number can fluctuate based on your strategy, company size, and more.
b) Browsing only local SEO companies
Getting to work with a local SEO agency is a bonus when choosing a good SEO company. When it comes to what to look for in an SEO company, however, the location of your agency shouldn’t be your top factor. You want to prioritize experience, performance, and client experience over location because that will impact the quality of your service the most.
Limiting yourself to a small area can stop your business from achieving the kind of results you want. If your competitor, for example, partners with an experienced agency several states away and you settle with a local, but inexperienced agency, it can prevent your company and website from ranking at the top of valuable search results. That means less revenue, sales, and leads for you and more for your competitor.
Even if you choose an SEO company that isn’t local, they will often try to bridge the gap. For example, they may travel on occasion to meet your team in person. Or, they may use video conferencing or phone calls to chat with your team in a more personable way.
c) Selecting a black-hat SEO agency
Your company (and its business leaders) want results. SEO doesn’t deliver immediate results, though. In most cases, it requires three to six months to start providing a return.
This feature can lead to frustration, as well as smart companies falling for black-hat SEO strategies. Black-hat SEO describes unethical (and ineffective) long-term SEO tactics. While you can use black-hat approaches to rank in search results quickly, you will fall from page one fast.
Worse, Google may even ban your website from ever appearing in its search results again. That means people wouldn’t be able to find your business’s site via the world’s biggest search engine. You don’t want that, which is why you need to focus on established, white-hat SEO agencies.
These companies use best practices and ethical strategies that help your company rank in search results. In most cases, low-cost SEO services and black-hat SEO agencies go hand-in-hand.