Search engine optimization (SEO) is a digital marketing strategy that helps businesses improve their online visibility and drive more traffic to their website. As the number of businesses with an online presence continues to grow in Kenya, the importance of SEO in the digital marketplace becomes more pronounced.

If you’re still not sure why your business needs an SEO company, here are a few reasons why:

1. SEO improves online visibility: SEO helps to increase your business’s visibility online by making it easier for your target audience to find your website when searching for products or services that your business offers. This can help you to increase your customer base and improve your bottom line.
2. SEO improves website’s user experience: SEO not only helps to improve your website’s visibility online but also makes it more user-friendly. A well-optimized website loads faster, is easy to navigate, and provides relevant information to users. This improves the overall user experience and makes it more likely that visitors will return to your site in the future.
3. SEO helps to build trust: The higher your website ranks on search engine results pages (SERPs), the more trustworthy it appears to be. When your website appears at the top of search results, it’s more likely that potential customers will trust your brand and be more likely to make a purchase or use your services.
4. SEO is cost-effective: When compared to other forms of digital marketing, SEO is one of the most cost-effective ways to promote your business online. It can help you to reach your target audience at a fraction of the cost of traditional advertising methods.
5. SEO is an on-going process: SEO is not a one-time event, but an ongoing process that requires continuous monitoring and updates to stay relevant. Working with an experienced SEO company ensures that your website stays current and adapts to the latest algorithms and trends.

An SEO company in Kenya can help you to improve your online visibility, build trust, and increase your customer base. By working with a professional SEO company, you can take advantage of their expertise, experience, and resources to improve your website’s performance and reach more of your target audience.

A good SEO company will not only improve your website’s ranking, but it will also help you to develop a comprehensive digital marketing strategy that takes into account your business’s goals, target audience, and budget. They will work closely with you to understand your business and develop a customized strategy that addresses your specific needs.

In conclusion, SEO is a vital part of digital marketing, and an SEO company in Kenya can help you to improve your online visibility, build trust and increase your customer base. The cost-effective nature of SEO and its ability to reach your target audience, makes it a wise investment for any business looking to increase its online presence and expand its customer base.

How important is SEO in Kenya? What does it mean?

Search Engine Optimization (SEO in Kenya) is the practice of increasing the visibility of websites or webpages in organic search engine result pages (SERPs). This is done through optimizing websites for search engines such as Google, Bing, and Yahoo.

Search Engine Optimization is the most effective way to increase traffic to your site. The goal of SEO is to improve your ranking in search results. In other words, it helps to get your website noticed by potential customers.

The best way to optimize a website is to have a content-rich blog that provides useful information to users. It is also important to link out to relevant resources and internal links within your own site.

Websites are linked together like an interconnected network where each page can be reached from every other page. Search engines follow these links on a regular basis to determine how well a particular site is optimized.

How do you know if your website needs SEO services in Kenya?

If you’re getting poor-quality leads or sales after investing time and money into building your brand, then you need to look at what’s going wrong. If you’ve been spending hours on social media marketing but aren’t seeing any significant results, then you may want to consider hiring an SEO company in Kenya to help with this process.

If you’re not seeing much traffic coming to your website, then you should start looking at why this might be happening. Is it because people don’t find your content valuable enough to visit your site? Or maybe you haven’t invested enough time or effort into creating quality content.

You could also be losing visitors due to technical issues. Are there broken links or outdated content on your website? These things can cause a lot of damage to your reputation and lead generation efforts.

You can use tools like SEMrush to see which keywords are bringing in the most traffic to your website. Once you identify these keywords, you can make sure they appear in your content.

What happens when I hire an SEO company in Kenya?

When you hire an SEO company in Kenya, they will work closely with your team to create a strategy that aligns with your goals. They will analyze your current performance and provide recommendations to help you achieve better results.

They will also perform ongoing analysis so that you can keep track of changes in your rankings over time.

Once you decide to invest in SEO, you’ll notice immediate improvements in your conversion rates. You’ll also notice more qualified leads coming to your website.

This means that you’ll be able to scale up your marketing efforts without having to spend additional funds on advertising.

How does SEO in Kenya work?

SEO works by using different strategies to rank higher in search engines. There are two main components to SEO in Kenya: Onsite and Offsite.

Onsite refers to the optimization of your website itself. This includes things like making sure that all pages load quickly and that your content is easy to read.

Offsite refers to the promotion of your website through external channels such as social media. This includes things like guest posting on blogs and sharing articles on social media.

Conclusion

Eventually there are many other factors that go into SEO, including keyword research, backlinks, and meta tags.

The answer to this question depends on your business objectives. If you’re just starting out, then you won’t have much competition. In this case, you probably don’t need an SEO expert in Kenya.

However, if you’re trying to compete against larger companies who already have a strong presence online, then you need to get some help from an experienced SEO agency in Kenya.

Get in touch with us today (+254725689112)  to see how we can help uncover potential missed opportunities and highlight how our SEO services can help increase sales.

How SEO & Content Marketing Can drive Business Sales.

SEO demands consistent output. Content marketing requires consistent. Google likes fresh content, and they have for a long time. In this article we look at how your SEO & Content marketing can boost business sales from online for free.

DON’T IGNORE THE “BORING” CONTENT

Most marketers go to conferences and hear speakers talk about the campaigns that generated 2M visits. These get all the buzz.

DATA DRIVEN CONTENT DRIVES LINKS AND PRESS

If you can get your hands on interesting data, you can quickly become a journalist’s best friend. The key? Find ways to make the data tell a story that is compelling, shocking, reinforces biases or is triggering. Media will listen.

SEO IS AN INVESTMENT

It all starts with a long-term mindset. You need to be in a culture where the team views SEO not just as a nice to have but as an investment. Some SEO efforts (competitor comparison pages) will drive ROI quick while others (glossaries) might take a while.

THE SALE IS IN THE LONG TAIL

Long tail keywords are phrases that are not generic / overly simplistic. The search term: “CRM” is broad. But “CRM for personal contacts” is more specific aka long tail. This is where gold can be found.

A long tail phrase with only 200 searches a month can be worth hundreds of thousands of dollars. The key is to find them and then create assets that are optimized for that phrase and serving the end users search objectives.

It is easy to chase keywords that have 12M searches a month, but that traffic does not always lead to sales. I once had an asset rank # 1 for the term “LinkedIn” I am talking above the actual network. It was wild. But it did nothing for us beyond driving a ton of traffic.

CONTENT ISNT JUST BLOG POSTS

We have published interactive tools that earn thousands in marketing qualified leads each month. We have published comparison pages that earn millions in sales qualified leads each month. You need to diversify your content mix beyond blog posts. Most marketers do not realize this.

Landing pages are the foundational asset for brands to create. If you study the search intent of your audience and then create content that aligns with their desires; you increase the chances of finding success through content.

DONT UNDERESTIMATE UX

You think the only thing that matters are the written word, but the layout and page design matters a lot. If someone is looking for financial info, then the site needs to feel trustworthy. Design your pages for the user’s psychology and ease.

LINK BUILDING

Buying 200 links on Fiverr does not work like it did in 2015 for SEO. Instead, you need to do things that are more strategic and thought out: Create content worth linking to: Tools Visuals New Data Calculators Culture Content Curated Research.

YOUTUBE IS AN SEO PLAY

It is underrated because it is hard. But the cost to create video is going down and the skill set required to edit beautiful videos is becoming more available and accessible. Embrace video content. YouTube is the second most popular search engine.

The best way to learn YouTube marketing is to reverse engineer the success that other creators have. You’ll notice things like: The CTA to subscribe Long form descriptions and Eye catching thumbnails . Do this and your own research.

Want More SEO Traffic?

Get in touch today for a free SEO Analysis of your business website

Since the outbreak of Covid-19 pandemic in Kenya, majority of businesses have been negatively impacted resulting in massive job losses and even other businesses shutting down completely. The Pandemic necessitated increased home stays and remote conduct of businesses and online transactions. In this article we share practical ways on how to Grow online business in Kenya during Covid-19 pandemic period.

1. Pick the Correct Platform for your business website;

Always ensure that you choose the right platform for your new business website. Picking the wrong platform will end up costing you too much funds and even limit the growth potential of your business.

Our Web developers recommend WordPress CMS since it’s easy to manage and Search engines friendly.

It is also the most popular website builder in market and it power over 31% of the online business in Kenya.

Now once you have settled on your ideal platform, you also need a domain name of your business and a web hosting account. If you are just getting started, then we recommend using Bluehost. They are one of the largest hosting companies in the world and an officially recommended WordPress hosting provider.

2. Go for a simple website Template or theme

Don’t worry if you don’t have website development knowledge. You can easily start with a ready-made free or premium WordPress theme for a fraction of a price which is simple and easy to work around with .

We recommend Envato Business Themes to start of your online business in Kenya growth journey

3. Make It Easier for users to Contact you

 If you want your website to bring you more customers, then you need to add an easy way for your website users to contact you. The easiest way to do that is by using a contact form on your website.

We recommend using WPForms Lite. It is the free version of the popular WPForms plugin that’s trusted by over 1 million websites.

Once your business has grown, you can upgrade to WPForms Pro to create more advanced forms like surveys, polls, payment forms, etc.

4. Start Growing emailing list Immediately

Most people who leave your website will never come back again. This means that if you don’t get their email address, then you will have no way to communicate with them in the future.

The most cost-effective way to do this is by building email marketing list.

Email marketing is the most reliable way to communicate with your website visitors.

5. Use SEO to attract free organic traffic to your website

Search engines like Google are the major source of traffic for most websites on the internet. There are a lot of things you can do to optimize your website for search engines by learning basic SEO.

6. Adopt a Good Content Marketing Strategy

Content marketing is a strategy to create useful and relevant content to attract and build an audience. This allows you to get more targeted traffic from search engines without spending a fortune.

The easiest way to add useful content to your website is by adding a blog. WordPress allows you to add a separate blog to your website and sort your content into categories and tags. You need to plan your content strategy by finding out the keywords your users may be looking for.

7. Use Google Analytics Insights Well

Google analytics allows you to see how many visitors are coming to your site, where they are coming from, and what they do while there.

See our guide on how to install Google Analytics in WordPress for step-by-step instructions.

Google Analytics comes with a lot of information. Even though it is neatly organized and beautifully presented, it could still be a bit overwhelming for new users.

8. Adopt PPC

Contrary to popular belief, you can run Pay-Per-Click advertising campaigns on a small budget. With programs like Google AdWords,  Bing Ads and Facebook Ads, you can set your own pricing, target keywords, audience, and more.

In fact, Google AdWords even offers free advertising credits to new advertisers.

You can use these credits to experiment with PPC advertising and get some paid traffic to your website for free.

9. Be Active in Social Media

Social media platforms have highly engaged audiences. Facebook alone has 1.47 Billion daily active users, that’s around 18% of all people in the world. Twitter, YouTube, LinkedIn, and other social media platforms also have highly engaged users.

With so many users, social media platforms bring great opportunities for business. You can start by creating your business’s social media profile and sharing blog articles  to your pages.

10. Use Google My Business Listing

Google My Business provides you with the ability to list your business location on Google Maps and local search results.

You can display important information about your business, including the opening/closing times, contact details or a link to your website.

Are you looking for experts in any of the following; PPC, SEO, Consulting, Social Media Marketing ,Branding & Website Design? Then Schedule Your Free Consultation Today from here.