Since the outbreak of Covid-19 pandemic in Kenya, majority of businesses have been negatively impacted resulting in massive job losses and even other businesses shutting down completely. The Pandemic necessitated increased home stays and remote conduct of businesses and online transactions. In this article we share practical ways on how to Grow online business in Kenya during Covid-19 pandemic period.
- Pick the Correct Platform for your business website;
Always ensure that you choose the right platform for your new business website. Picking the wrong platform will end up costing you too much funds and even limit the growth potential of your business.
Our Web developers recommend WordPress CMS since it’s easy to manage and Search engines friendly.
It is also the most popular website builder in market and it power over 31% of the online business in Kenya.
Now once you have settled on your ideal platform, you also need a domain name of your business and a web hosting account. If you are just getting started, then we recommend using Bluehost. They are one of the largest hosting companies in the world and an officially recommended WordPress hosting provider.
2. Go for a simple website Template or theme
Don’t worry if you don’t have website development knowledge. You can easily start with a ready-made free or premium WordPress theme for a fraction of a price which is simple and easy to work around with .
We recommend Envato Business Themes to start of your online business in Kenya growth journey
3. Make It Easier for users to Contact you
If you want your website to bring you more customers, then you need to add an easy way for your website users to contact you. The easiest way to do that is by using a contact form on your website.
We recommend using WPForms Lite. It is the free version of the popular WPForms plugin that’s trusted by over 1 million websites.
Once your business has grown, you can upgrade to WPForms Pro to create more advanced forms like surveys, polls, payment forms, etc.
4. Start Growing emailing list Immediately
Most people who leave your website will never come back again. This means that if you don’t get their email address, then you will have no way to communicate with them in the future.
The most cost-effective way to do this is by building email marketing list.
Email marketing is the most reliable way to communicate with your website visitors.
5. Use SEO to attract free organic traffic to your website
Search engines like Google are the major source of traffic for most websites on the internet. There are a lot of things you can do to optimize your website for search engines by learning basic SEO.
6. Adopt a Good Content Marketing Strategy
Content marketing is a strategy to create useful and relevant content to attract and build an audience. This allows you to get more targeted traffic from search engines without spending a fortune.
The easiest way to add useful content to your website is by adding a blog. WordPress allows you to add a separate blog to your website and sort your content into categories and tags. You need to plan your content strategy by finding out the keywords your users may be looking for.
7. Use Google Analytics Insights Well
Google analytics allows you to see how many visitors are coming to your site, where they are coming from, and what they do while there.
See our guide on how to install Google Analytics in WordPress for step-by-step instructions.
Google Analytics comes with a lot of information. Even though it is neatly organized and beautifully presented, it could still be a bit overwhelming for new users.
8. Adopt PPC
Contrary to popular belief, you can run Pay-Per-Click advertising campaigns on a small budget. With programs like Google AdWords, Bing Ads and Facebook Ads, you can set your own pricing, target keywords, audience, and more.
In fact, Google AdWords even offers free advertising credits to new advertisers.
You can use these credits to experiment with PPC advertising and get some paid traffic to your website for free.
9. Be Active in Social Media
Social media platforms have highly engaged audiences. Facebook alone has 1.47 Billion daily active users, that’s around 18% of all people in the world. Twitter, YouTube, LinkedIn, and other social media platforms also have highly engaged users.
With so many users, social media platforms bring great opportunities for business. You can start by creating your business’s social media profile and sharing blog articles to your pages.
10. Use Google My Business Listing
Google My Business provides you with the ability to list your business location on Google Maps and local search results.
You can display important information about your business, including the opening/closing times, contact details or a link to your website.
Are you looking for experts in any of the following; PPC, SEO, Consulting, Social Media Marketing ,Branding & Website Design? Then Schedule Your Free Consultation Today from here.