In the past 3 weeks, one of our Clients got 5M impressions and 9K+ retweets to his threads. Here’s the step-by-step process you can also adopt to the create viral Twitter posts:
- Finding a great idea. You can take inspiration from old tweets, by connecting content from other creators or asking your audience.
2) The thread must answer one specific question.
3) Create an outline. Most threads fail because they’re not well organized. Write down the question to answer. Create bullets for each point. And, pick a format to utilize.
4) Lay out your thread format. There are three options we used: NCE (Name, context, example), step-by-step walkthroughs, and story mode.
5) Find examples to back up your ideas. You can use the Twitter Advanced Search for tweets, Reddit, or your swipe file.
6) Batch different sections together to create longer tweets.
7) Add helpful images. Don’t add images just for the sake of it. Instead, add visuals that illustrate your idea and give it further context.
8) The first tweet of the thread is your hook. If it’s not good, nobody will read the rest. A great first tweet draws attention, stirs up emotion, includes numbers, and sells benefits.
9) Write a final CTA tweet. Thank your community, ask them to follow you, or retweet your thread. And if you want to get more retweets, run a giveaway.
10) Triple check for typos and readability and put all your content into your thread scheduler.
11) Schedule the thread for the evening because threads need time to capture momentum. But test different times of the day.
12) Share the thread with 3-5 relevant people: Don’t pressure them on retweeting the thread. Just ask them what they think about it.
13) Engage with comments as soon as possible to gain momentum and send positive signals to the algorithm.
14) After 3 hours, retweet the first tweet of the thread. Then, in the morning (if you shared it in the evening), undo the retweet, and retweet it again.
15) Twenty-four hours after posting, ask yourself what went well, what didn’t, how many retweets you got and if the hook was good enough. If you don’t track your results, it’s hard to improve your game.